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Lamer than Miley Cyrus

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by

Katy Hoffstatter

on 16 July 2016

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Transcript of Lamer than Miley Cyrus

yearbook MARKETING
it's not a class, it's a business
5 p's of marketing
Price ($$$)
Place (When and where you sell your book)
Product (Your Yearbook)
People (Students, Parents, Faculty & Staff)
Promotion (That's Up to YOU!)
TARGET
MARKETING
Ambassador Program
Direct Marketing Program
Clean-Up Project
SOCIAL
DIRECT MARKETING
PROJECT
Print
Gimmicks and Guerrilla
Social Media/Technology
Target Marketing
PRINT MARKETING
MEMES
TRADITIONAL SIGNAGE
GUERILLA MARKETING
THEY ARE SPENDING THEIR MONEY SOMEWHERE!
No ONE thing works, so you have to try EVERYTHING!
Posters
Traditional (Parents & Staff)
Non-Traditional (Students)
Flyers
Handed out to Students
Postcards, mailed home
BILLBOARDS
Which ones get your attention?
If it won't get their attention, don't bother hanging it.
FLYERS & REMINDERS
From Print to Multimedia...

Make them laugh, and make a sale!
And of course on your school's website!
Gimmicks, Gifts
ATTITUDE SELLS
Yearbook=Positive Promotion
“Friday Photo Booth” in Cafeteria
#Hashtag Challenges
AMBASSADOR PROGRAM
1. Each staff members chooses a group- large or small –
Sports Team (i.e. – JV Football team)
Club (i.e. - ROTC)
Specific Class (i.e. -freshmen class)
2. Get a Roster of members
3. Mark buyers/non-buyers before project begins
4. Direct Marketing – posters, flyers, videos, announcements
5. Month-long period – track highest percentage increase

& Goodies
Clean-Up Marketing
Project
DECA?
FBLA will do too... :)
Contests!
MEDIA!
Reward Your Buyers!
EVENT MARKETING
Happy Selling!
Michelle Frakes & Katy Hoffstatter
SEND & SELL
Full transcript