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Elements and Principals of Design

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Athena Grantwell

on 25 February 2013

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Transcript of Elements and Principals of Design

Balance Elements and Principals of Design Athena Grantwell The contrast between white and black and all of the tones in between. Emphasis focuses attention on a specific aspect of a design. Unity Unity is the relationship among the elements of a visual that help the elements function together. The words and images work together to create meaning. Texture Texture is the degree of roughness or smoothness in objects. Texture can be real or implied. The path the eye follows in a visual image. Form Form describes the three dimensional aspects of objects that take up space. Color Color has three properties:
Hue- which is the name of the colors. Primary hues are yellow, red and blue. Secondary hues are made up by mixing two primaries. Intermediate colors are mixtures of a primary and secondary color.
Value- the lightness or darkness of the hue.
Intensity- the purity of the hue. Elements Value Emphasis Movement Line is a form with width and length used to create edges and outlines of objects. Contrast Contrast is the state of being strikingly different from something else. Shape is an area that is contained within an implied line. Shapes can be geometric or free form. Space Harmony Pattern Rhythm Example: When you hold an object, like a backpack, you are aware of its curves, angles, edges, indentations, etc. Space is three dimensional volume that can be empty or filled with objects. Space that appears to be three dimensional on a two dimensional surface gives the feeling of depth. Principals Balance is a feeling of visual equality of shape, form, value, etc. Harmony is similar to unity. Harmony brings together a composition with similar units. Shape Line Value Pattern is a repeated design. Rhythm is a movement in which some elements repeat themselves. It is a visual representation similar to the beat of music.
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