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Better Visual Merchandising Presentation

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Teishia Mathews

on 17 October 2012

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Transcript of Better Visual Merchandising Presentation

Key Components Focal Point Why it is important Visual Balance Dark colors and large objects appear heavier. Position those near the bottom of a display. Placing too many heavy things on one side can make a display appear unbalanced and distracts from the focal point. Simplicity Neat & Tidy Displays Focal Point, Visual Balance, Color & Simplicity Build a display around an item or product line Where do you want the viewer to look? What do you want them to see? Don't overburden a display Make the merchandise stand out. If there is too much in a display, a customer will not be able to focus and they will move on. Create an Impactful Display Merchandise similar products together; or choose a theme. Do you see a focal point? the
land Do you see a focal point now? Balance is vital. A display can be ruined by poor balance.

Balance should not be 50/50 in a boring mathematical sense.

Balance should be
pleasing to the eye.

Different elements should add up to balance. People like balance; we are creatures of symmetry and appreciate it in everything.
A display is like a real world building:
the design should be balanced or it doesn’t work. Is this Balanced? Types of Balance Symmetrical Balance An even placement of visual weight in the design. Asymmetrical Balance Creates a dynamic suggestion of visual movement. Asymmetrical balance refers to a psychological or "felt" balance. Space and shape don't need to be evenly dispersed. What type of Balance is this? What type of Balance is this? Ways to Balance Color Color & Emotions Color adds dimension to a flat display Pablo Picasso once said,
“Colors, like features, follow the changes of emotions” Simplicity After No Yes Visual Merchandising Before What is wrong with this display? Now things are lined up Do you see the probelm here? Do you see the difference? When mechandise and displays are cared for it shows and sales increase! Black = serious, sophisticated, elegant
Blue = trustworthy, stable, serene, cool
Brown = wholesome, organic, down-to-earth
Gray = neutral, mature
Green = safe, environmental, friendly
Orange = emotional, positive, exciting
Purple = opulent, contemporary, royal
Red = passionate, negative, dangerous, hot
White = pure, peaceful, clean
Yellow = cheerful, sunny, cautious Can you see the problem with this display? Do you see the difference now? Is this balanced? Is this simple? Is this Tidy? What is wrong with this Display? The End


Comments? Is this balanced? Is there a problem with this display?
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