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Podcasting for Thought Leaders

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by

Mike Gilliland

on 21 June 2013

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Transcript of Podcasting for Thought Leaders

Content
Diversity
Keyword
Density
Social
Signals
Backlink
Diversity
So how do you get SEO Results?
(Facebook likes, tweets, and Google +'s)
The text contained within links to your website
Written Articles, Videos, Graphics, and Audio
How many times your targeted keywords appear in your site
Content
Diversity
Keyword
Density
To your
website
Social
Signals
Backlink
Diversity
(Facebook likes, tweets, and Google +'s)
The text contained within links to your website
Written Articles, Videos, Graphics, and Audio
How many times your targeted keywords appear in your site
When deciding on a page's ranking,
Google takes the following into account:
So what can you do with audio?
Send your Audio to us
Record some audio for your Podcast
Step 3
Step 1
Step 2
Have a coffee
(because your job is done)
On average, one
20 minute
audio clip can provide you with:
1-2 podcast episodes
1-2 youtube videos
3000 words of blog content
1-2 news releases
1-3 infographics
and a month's worth of social media posts
As well as content that can be used in future products like
ebooks, e-courses, webinars,
etc.
This adds up to nearly
20 pages
of multi-format content for every 20 minutes of audio you record, which means:
More channels

for your audience to find you.
More content

for your fans to share and engage with
More content

for Google to index,

resulting in
more organic search traffic
Are you getting enough traction with your online presence?
We help thought leaders, consultants, speakers, & authors to:
Connect With
Their Audience
Generate More
Leads Online
Additionally...
Save
Time & Money
Companies are spending more money on their content marketing...
Our solution will:
Generate
more leads & traffic
for your business
Build up your body of work & provide you with content for
info-products
Drastically reduce
the time you spend on content creation
Save you money
on lead generation
Expand your global reach
through new communities and platforms
Build your credibility
and
authority
in your field
Here's how...
THE CONTENT MULTIPLIER
Introducing:
An all-in-one Podcast editing, publishing, and management solution.
AND GENERATE MONTHLY REPORTS TO MEASURE AND ASSESS YOUR ENGAGEMENT AND TRAFFIC LEVELS
CREATE CONTESTS AND VIRAL MARKETING CAMPAIGNS FOR YOUR SOCIAL MEDIA ACCOUNTS
PUBLISH & SYNDICATE IT ALL TO THE WEB
CREATE BACKLINKS AND DRIVE TARGETED TRAFFIC BACK TO YOUR MAILING LIST USING OUR “SECRET SAUCE” BACKLINKING FORMULA
UPLOAD YOUR PODCAST
EPISODES TO YOUTUBE & VIMEO

PRODUCE (EDIT, MIX & MASTER)
3 PODCAST EPISODES PER MONTH USING THE AUDIO YOU SEND TO US

TRANSCRIBE EACH EPISODE FOR YOUR BLOG AND WRITE A SUMMARY FOR YOUR PODCAST SHOW NOTES
UPLOAD GRAPHICS AND PHOTOGRAPHY FOR EACH OF YOUR EPISODE'S SHOW NOTES
CREATE THE BRANDING AND "AUDIO LOGO" FOR YOU SHOW (INTO & OUTRO VOICEOVER MUSIC, SHOW LOGO, ETC.)
PRODUCTIZE YOUR BEST CONTENT WITH AN EBOOK
SET-UP, EDIT, AND OPTIMIZE YOUR FACEBOOK, TWITTER, LINKEDIN, GOOGLE PLACES, PINTEREST, YOUTUBE, AND VIMEO PROFILES FOR SEO.
SEARCH ENGINE OPTIMIZE EACH MEDIA FORMAT TO BOOST SEARCH RESULTS FOR YOUR WEBSITE
We will then...
Click the button below to schedule a consultation appointment with us and learn how you can EXPLODE your online presence.
talk about the topics you teach
use recordings from your live events
help solve your industry's common problems
answer questions from your audience
talk about current and future industry trends
interview other leaders in your field
What if you could reach
new audiences
, generate
more leads
, and make
deeper connections
with new and old fans alike?
People learn in
3 different ways
:
People can listen to you on the go and in places they wouldn't normally be able to read your content
Hearing a voice builds trust & credibility - especially for speakers
Podcast search platforms are less competitive, which results in a larger share of the traffic pie for you
What are the benefits of Podcasting?
What if it was
easier
than writing blog posts,
and only took you
60 minutes
per month?
Podcasting
Twitter
Hashtag
Facebook & Pinterest
Infographics
Auditory
But not everyone prefers to learn in the same way.
Visual
Tactile
If you are a
thought leader
,
consultant
,
speaker
, or
author
...
then you likely rely on your
blog content
and
speaking events
to communicate your ideas, and in many cases, generate leads for your business.
So, if your online presence is based solely on
written
and
visual content
...
...you’re leaving a
LOT
on the table!
Audio leverages one of your best assets - your voice
Audio content is one of the fastest and easiest forms of media to produce
You can do this with
Pocasting.
We will do everything else:
coach you through the setup process
edit, mix, and master your podcast
create a transcript blog post with mentions
design graphics to go with each episode
publish and syndicate it all over the web
optimize each piece of content for SEO
help drive traffic back to your website through social media
Full transcript