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Media References to Alcohol

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Makenzie Heffernon

on 12 June 2015

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Transcript of Media References to Alcohol

Alcohol
Alcohol Abuse is drinking too much alcohol, drinking it too often, or drinking it at inappropriate times. Under aged drinking is becoming more and more of a problem. Alcohol has been the cause of roughly 4,300 deaths among under aged youth in the United States.

Alcohol is a drug found in beer, wine, and liquor that causes intoxication. Intoxication causes physical and mental changes while under the influence causing a person to react to situations differently than usual. It can be fatal to you future and ultimately be the cause of death.
Alcohol Abuse
Media
Media everywhere is used to advertise alcohol. From commercials, ads, pictures, and social media, the media more often than not makes the product look good and enjoyable and draws people in to name brand alcohol. According to the Federal Trade Commission, commercials involving alcohol make it look sexy and cool and that it will make the occasion better, there for drawing people in to drink more because they believe it will make their occasion better as well. However, this is only promoting that more people drinking and putting lives at risk.
Media References
Deceitful Ads
The first amendment provides protection for freedom of speech, there for it limits the governments ability to regulate and only show truthful and non-deceitful ads. Because of this the the Federal Trade Commission has long encouraged alcohol advertizement to reduce the the advertizements targeting teens.

As seen in the picture on the left, this Bud Light ad is promoting that time flies when your having a Bud Light. What this ad fails to leave out is the harmful effects that having too many Bud Lights will do. This ad is deceitful and showing that it is acceptable to party and drink when it is not, especially for teens that could be viewing this ad. Vomiting, Dehydration, and too fast of a heart beat are only some of the physical effects alcohol can do, and can be fatal to young adults.
Are they True? or False?
Media References to Alcohol
By: Makenzie Heffernon
Under aged drinking
According to the American Academy of Pediatrics teens from ages 11-13 watch around 27.7 of TV. This is making them susceptible to alcohol advertising. The legal drinking age in America is 21, not only because of the age, but because anyone under the age of 21 is not physically mature enough to handle alcohol in their system. Being familiar with TV and movies makes teens more susceptible to drinking, Partying, and driving under the influence because it is advertised as being cool. Alcohol should not be advertised on any media because of the harmful behavior that is promoted.
Promoting Under aged Drinking
Why should alcohol advertising be limited and/or Ban?
Limited Alcohol
A study on the youth to alcohol advertising found that underage youth are drawn to music, animal and people characters, story and humor in alcohol advertising The three most popular alcohol ads among youth in the study used animal characters as the leading actors .Alcohol advertisements overwhelmingly connect ads of alcohol with attributes particularly connected to youth and children using those exact concepts.

A way advertising could be improved is acknowledging the horrible effects of drinking too much. But for natural human beings the sex appeal and interaction between the opposite is attracting, and makes the alcohol product irresistible. Users should be aware of the life threatening risks alcohol can cause, and those are not commonly shown on any advertisement that promotes alcohol which is why they should be not aired on TV or very limited if they are false.


"Why Alcoholic Advertisements Should Be Banned Media Essay." UKessays.com. 11 2013. All Answers Ltd. 06 2015 <http://www.ukessays.com/essays/media/why-alcoholic-advertisements-should-be-banned-media-essay.php?cref=1>.
Work Cited
"Are SuperBowl Beer Ads a Bad Idea?" CNN. Cabel News Network, n.d. Web. 11 June
2015. <http://www.cnn.com/2015/01/29/opinion/
sargent-super-bowl-beer-ads/>.

"American Academy of Pediatrics." aap.org. American Academy of Pediatrics, n.d.
Web. 11 June 2015. <https://www.aap.org/en-us/about-the-aap/
aap-press-room/pages/
TV-Alcohol-Advertising-May-Play-Role-in-Underage-Drinking.aspx>.

http://www.consumer.ftc.gov/articles/0391-alcohol-advertising
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