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04.29.10 dfwUPLOAD Final Presentation

Proof of Concept for NIE's student news site
by

Kevin Sharpe

on 6 May 2010

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Transcript of 04.29.10 dfwUPLOAD Final Presentation

Double click anywhere & add an idea Objectives Drive traffic Increase frequency Build awareness Self-generate unique content dfw UPLOAD Read Report Reward Students upload their own stories, photographs and videos inside the eEdition through nie.dallasnews.com Prizes from sponsors will be awarded for popular uploads as well as reports judged by journalists and educators

Promotions recognizing winning uploads -- as well as thematic and seasonal campaigns -- will be developed to build awareness and drive traffic.

DMN will leverage existing vendor relationship with “upickem” to execute and administer uploads and voting.

Social networking and online educational resources will provide collateral promotion and support.

"Engagement" promotions will directly target students from within the eEdition and positioned as a self-directed activity for students age 13 and up.

Educational promotions geared toward generating student content will target teachers outside the eEdition, driving language arts, social studies and technology instructors (grades 8 and above) to register for free online access to the eEdition so students can access the site at nie.dallasnews.com Educational promotions geared toward building student engagement (readership, voting) will target teachers outside the eEdition, driving language arts, social studies and technology instructors (grades 4 and above) to register for free online access to the eEditon so students can access the site at nie.dallasnews.com
Introduce user generated journalism Measure success
Full transcript