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Methods in Digital Research - Week 8 Interviews

Interviewing has a long research tradition with methodologies ranging from formal, and semi-formal practice to focus-group interviews, online and off. The key to good interview research is the preparation and design of the questions. This lecture looks at

Christopher Moore

on 29 April 2010

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Transcript of Methods in Digital Research - Week 8 Interviews

Interview? Research Interviews
Market Researchers
elicit information directly
allow some non-linguistic cues
permit follow-up dialogue to expand
easier than questionairres
meanings emerge alongside facts BUT... time intensive
seem simple, but deceptively difficult
and can involve specific disiciplines and
require some technical proficiency Methods in
Digital Research
Week 8 - Interviews
Blog Topic Interview a member of your family as
to their e-waste habits. Are they
conservative or exburent in their
technology purchases. Do they recyle,
and more importantly why. Provide a short example transcript for one of the questions and response. With reference to your earlier research discuss the interviewees responses
in terms of e-waste as a 'international' issue.
"Interviewers ask people questions
to obtain their opinions, feelings,
values, motivations and recollections
of incidents or experiences, and
provide verbal and non-verbal data
relevant to a given research project." Weerakkody, Niranjala 2008, Research Methods for Media and Communications, Oxford, University Press, South Melbourne.
Structured interviews All responddents are asked the same set of questions prepapared
by the researcher. Semi-Structured Interviews free to expand on specific topic areas of interest and can allows for follow up questions and digression
Unstructured Interviews The research prepares suggested topics, but the wording put to each respondent is different and
any topic area can be added at will. "... interviews are not neutral tools of data gathering
but active interactions between two (or more) people
leading to negotiated, contextually based results." Fontana, Andrew 2000, The interview: from structured questions to negotiated text, in Denzin, Norman K. Handbook of qualitative research. 2nd ed. Thousand Oaks, Calif. Sage Publications. c2000. 1065 p. p 645-672 Digital Library Resource Leave no room for varation Stimulus/Response elicits rational responses Group Interviews Brain storming sessions structured or semi-structured contesting meaning relatively inexpensive, produce rich elaborate data, but the results can be generalised, filtered, dominated, underrepresentative. Interpretation and Framing Ethical Considerations
Methods Face-2-Face
- Digital Voice Recorders
- Simple/Direct
- Permits non-linguistic cues
- Transcription and steering bias Phone/VOIP
- easier coordinatio
- across distance
- easily to record
- allows conversation
- can increase technical issues
- no transcript needed
- flexibility in question delivery
- easy over distance
- respondent decides when to respond
- no non-verbal cues
- not free flowing conservation
- highly rehearsed
Chat (Twitter, MSN, Facebook)
- can be public
- slow
Technique Preparation
- Research
- Questions (Topics)
- Equipment

To Consider:
- setting, length, confidentiality
- explain purpose/format
- obtain consent
relevant materials on YouTube http://en.wikipedia.org/wiki/Charles_Booth_(philanthropist) Be sure to obtain consent and explain the information will be made public on your blog!
Full transcript