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Apparel Merchandising 420: Analysis of a Contemporary Designer
Transcript of Apparel Merchandising 420: Analysis of a Contemporary Designer
Laura Ward & Katie Olsen "My work is about the female body and, ultimately, my clothes are about making women feel and look beautiful."
traditional American style lines
youthful while maintaining sophisitcation and elegance
famed for cocktail and party dresses
inspired by work with historic fashion designers' pieces
"My signature designs are anatomical in their inspiration, and architectural in construction. They also incorporate movement and flair to accentuate a woman's personality."
Lewis Carroll's 'Alice in Wonderland'
Paloma Picasso's 1970s style lines
women, in the broadest sense of the word
relatively exclusive to upper-class consumers
"I love women of all ages, sizes and personalities -- I am surrounded by them -- and I keep them in mind when I design."
celebrity clientele spanning a wide age range
lasting business and personal relationships
evolved from a small, unknown designer to a big-name with three separate lines
family plays enormous role in management
business and financial struggles in recent years have forced him into maturity, both professionally and personally
celebrity sponsor P. Diddy helped Posen make a gradual move into commercial ventures (over the course of six years)
after nearly a decade in the business, the Posen label finally expects to make a profit this year
high fashion line, Zac Posen
Saks line, Z Poke (exclusive)
Target line, Zac Posen for Target "There's nothing unbeautiful about mass quantities. This is where you can really change fashion. No matter what the trendoids say, power to the people."
early shows were more about the production itself than the clothes and were incredibly expensive to produce
recent shows demonstate self-restraint and simplicity ""[My ultimate goal is] wanting to make women feel strong, sexy, romantic and confident by creating the classics of the future."
-Zac Posen Design Aesthetic Target Market Target Market Business Model Vertical Integration Evolution of Fashion Shows
high fashion line, Zac Posen
Saks line, Z Spoke
Target line, Zac Posen for Target Inspiration for Summer 2010 Collection
Binkley, C. (2010). ‘Mom, I’ll Make a Profit Soon’ – How Designer Zac Posen Works With His Mother To Expand His Brand; Swimsuits for Target. Wall Street Journal, D1. Retrieved April 19, 2010, from ProQuest.
Holgate, M. (2009). A Look at Pre-Fall 2010: Zac Posen [Electronic version]. Vogue.
Horyn, C. (2004). A Little Bit Adorable [Electronic version]. The New York Times.
Leong, K. (2009). Zac Posen. In T. Jones (Ed.), 100 Contemporary Fashion Designers (pp. 514-517). Taschen Publications.
Phelps, N. (2009). Zac Posen. Style.com: The Online Home of Fashion. Retrieved on April 20, 2010, from httP://www.style.com/fashionshows/review/F2010RTW-ZPOSEN
Wilson, C. (2010). The Trials of a Former Boy Wonder [Electronic version]. The New York Times, E1.
Zac Posen (2005). Encyclopedia of World Biography. Retrieved April 18, 2010, from http://www.notablebiographies.com/news/Ow-Sh/Posen-Zac.html
Zac Posen (2008). Style.com: The Online Home of Fashion. Retrieved April 19, 2010, from http://www.style.com/fashionshows/designerdirectory/ZPOSEN/seasons/ References as cited in Leong, 2009, p. 517 as cited in Binkley, 2010 as cited in Leong, 2009, p. 517 as cited in Leong, 2009, p. 517 as cited in Leong, 2009, p. 517