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Transitioning to the New Economy
Transcript of Transitioning to the New Economy
Some Different Levels of "Measurement" for a Cow
Market Price for
Levels of System Integrity
Why do we care
about System Integrity?
Because our failure to manage it
is breaking systems we care about.
Systems like our communities,
companies and our environment.
The new economy demands we acknowledge value at all system levels.
What we measure...
...and the symbol systems we use
Everything else is just "intangibles."
like the quality
of your product...
your ability to
having a team that
works well together...
trust in your brand...
your ability to adapt
to changing needs...
Wait a second!
Something's not right.
Yes -- just the clouds. Very intangible
from the system's perspective
The WHOLE Food System!
Bees Pollinating Flowers
Consider a beehive...
and the implications
of Colony Collapse.
This has us miss the greatest value that business provides:
Our attention keeps going back to money.
Because everything is so upside down.
The good news
is that things are going
right-side up again.
Thinking that business
is about making money...
...is like thinking that bees
are for making honey.
Do you remember
when food was just food?
Not all-natural, organic, locally-grown, fair-trade,
non-GMO, free-range food?
So, how does all this
relate to your business?
These are all new currencies.
This is what it means
to be in the midst of
an economic revolution.
Rules change drastically during economic revolutions
If you don't learn the new rules,
you get left behind.
Rule #1: Money is information
Rule #2: Currencies
are more than money
Rule #3: Deep value is
(It always has been. It's a symbol,
not the thing that happens to have a symbol on it.)
(Currencies are symbol systems
which we use to make currents visible.)
(Deep and real value cannot be extracted to trade,
it is embedded in the whole system.)
Full System Wealth
The betting price
of extractable wealth
(and the means of measurement used
to connect to each level of the system)
Factors of a
So, what now?
Target some of the deep value
that you want to make visible
in your business or community.
...and design appropriate
currencies to make that
We've gotten it all
They all reference the same animal at different dimensions of value.
So what if there's a honey shortage
and honey prices go up a bit?
Relationship level of bees:
80% of our food supply
Wingbeat 190 Hz
4 Yellow Stripes
Business is the circulatory system of our economy.
Movement. Distribution. Pollination
It's about a lot
more than honey!
November 10, 2010
Green Business Roundtable