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Transitioning to the New Economy

How your business can transition to the new economy. (Original Prezi by Arthur Brock http://prezi.com/-qiaswjo975y )
by

Arthur Brock

on 5 October 2015

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Transcript of Transitioning to the New Economy

Meet
Bessie
Sweetest
Milk
11.3 gallons/day
3.7% butterfat
Holstein
$7,754.06/year
Some Different Levels of "Measurement" for a Cow
Relationships
Performance
Characteristics
Products
Market Price for
Extracted Value
Levels of System Integrity
Why do we care
about System Integrity?
Because our failure to manage it
is breaking systems we care about.
Systems like our communities,
companies and our environment.
The new economy demands we acknowledge value at all system levels.
What we measure...
...and the symbol systems we use
Everything else is just "intangibles."
like the quality
of your product...
your ability to
deliver results...
having a team that
works well together...
your relationships
with customers...
vendor and
employee
relationships...
trust in your brand...
your ability to adapt
to changing needs...
Wait a second!
Something's not right.
Yes -- just the clouds. Very intangible
from the system's perspective
Market for
Honey
Honey
The WHOLE Food System!
Bees Pollinating Flowers
Consider a beehive...
and the implications
of Colony Collapse.
-
This has us miss the greatest value that business provides:
Our attention keeps going back to money.
Because everything is so upside down.
The good news
is that things are going
right-side up again.

We're remembering
what matters.
Thinking that business
is about making money...
...is like thinking that bees
are for making honey.
Do you remember
when food was just food?
Not all-natural, organic, locally-grown, fair-trade,
non-GMO, free-range food?
So, how does all this
relate to your business?
These are all new currencies.
What!?!?
They're nothing
like money!

Exactly!
This is what it means
to be in the midst of
an economic revolution.
Natural Economy
Agricultural Economy
Industrial Economy
Information Economy
Rules change drastically during economic revolutions
If you don't learn the new rules,
you get left behind.
Rule #1: Money is information
Rule #2: Currencies
are more than money
Rule #3: Deep value is
not tradable.
(It always has been. It's a symbol,
not the thing that happens to have a symbol on it.)
(Currencies are symbol systems
which we use to make currents visible.)
(Deep and real value cannot be extracted to trade,
it is embedded in the whole system.)
Speculative
Wealth
Tradable
Wealth
Measurable
Wealth
Acknowl-edgable
Wealth
Rankable
Wealth
Whole units,
Whole numbers
Full System Wealth
Divisible parts,
Rational numbers
Direct comparison,
Ordinal rankings.
Named relationships,
Nominal metrics
Want
to
learn
more?
Some Currency
Design Tools
LifebloodDesign.com/tools
Right?
(breed)
Probabalistic.
The betting price
of extractable wealth
(and the means of measurement used
to connect to each level of the system)
Sweetest
Milk
$7,754.06/year
11.3 gallons/day
3.7% butterfat
Grass fed,
Organic/rBST-free
(breed)
Holstein
Grass fed
Organic/rBST-free
System
Relationships
System
Performance
System
Properties
System
Products
Factors of a
different System
Bessie
So, what now?
Target some of the deep value
that you want to make visible
in your business or community.
...and design appropriate
currencies to make that
value visible
We've gotten it all
upside-down
Susan's prize-
winning calf
They all reference the same animal at different dimensions of value.
So what if there's a honey shortage
and honey prices go up a bit?
Relationship level of bees:
80% of our food supply
Performance:
Properties:
Wingbeat 190 Hz
4 Yellow Stripes
Products:
Business is the circulatory system of our economy.
Movement. Distribution. Pollination
It's about a lot
more than honey!
Importance
Greater
November 10, 2010
Green Business Roundtable
Durango, CO

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