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Why do we care

about System Integrity?

Because our failure to manage it

is breaking systems we care about.

Systems like our communities,

companies and our environment.

The new economy demands we acknowledge value at all system levels.

your ability to adapt

to changing needs...

Wait a second!

Something's not right.

Consider a beehive...

and the implications

of Colony Collapse.

-

It's about a lot

more than honey!

Our attention keeps going back to money.

Because everything is so upside down.

The good news

is that things are going

right-side up again.

We're remembering

what matters.

So, how does all this

relate to your business?

Rule #1: Money is information

Rule #2: Currencies

are more than money

Rule #3: Deep value is

not tradable.

...and design appropriate

currencies to make that

value visible

Green Business Roundtable

Durango, CO

November 10, 2010

80% of our food supply

Some Different Levels of "Measurement" for a Cow

4 Yellow Stripes

Bees Pollinating Flowers

Market for

Honey

Honey

Products:

Natural Economy

They all reference the same animal at different dimensions of value.

Wingbeat 190 Hz

Properties:

So what if there's a honey shortage

and honey prices go up a bit?

The WHOLE Food System!

Agricultural Economy

Performance:

vendor and

employee

relationships...

Industrial Economy

Full System Wealth

(and the means of measurement used

to connect to each level of the system)

having a team that

works well together...

Information Economy

What we measure...

Everything else is just "intangibles."

Relationship level of bees:

Importance

...and the symbol systems we use

Greater

Rules change drastically during economic revolutions

like the quality

of your product...

Measurable

Wealth

Speculative

Wealth

Acknowl-edgable

Wealth

Sweetest

Milk

Tradable

Wealth

Rankable

Wealth

If you don't learn the new rules,

you get left behind.

Meet

Bessie

trust in your brand...

Right?

your ability to

deliver results...

your relationships

with customers...

$7,754.06/year

11.3 gallons/day

3.7% butterfat

Holstein

Grass fed

Organic/rBST-free

(breed)

Probabalistic.

The betting price

of extractable wealth

Divisible parts,

Rational numbers

Whole units,

Whole numbers

Direct comparison,

Ordinal rankings.

Susan's prize-

winning calf

Named relationships,

Nominal metrics

(It always has been. It's a symbol,

not the thing that happens to have a symbol on it.)

(Currencies are symbol systems

which we use to make currents visible.)

Holstein

Business is the circulatory system of our economy.

Sweetest

Milk

(breed)

Yes -- just the clouds. Very intangible

from the system's perspective

Market Price for

Extracted Value

Products

Characteristics

Relationships

...is like thinking that bees

are for making honey.

Performance

Thinking that business

is about making money...

Movement. Distribution. Pollination

(Deep and real value cannot be extracted to trade,

it is embedded in the whole system.)

11.3 gallons/day

3.7% butterfat

$7,754.06/year

Grass fed,

Organic/rBST-free

Bessie

This has us miss the greatest value that business provides:

System

Properties

System

Performance

Factors of a

different System

System

Products

System

Relationships

Levels of System Integrity

We've gotten it all

upside-down

So, what now?

Target some of the deep value

that you want to make visible

in your business or community.

Want

to

learn

more?

What!?!?

They're nothing

like money!

Do you remember

when food was just food?

Some Currency

Design Tools

LifebloodDesign.com/tools

Not all-natural, organic, locally-grown, fair-trade,

non-GMO, free-range food?

Exactly!

This is what it means

to be in the midst of

an economic revolution.

These are all new currencies.

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