Why do we care
about System Integrity?
Because our failure to manage it
is breaking systems we care about.
Systems like our communities,
companies and our environment.
The new economy demands we acknowledge value at all system levels.
your ability to adapt
to changing needs...
Wait a second!
Something's not right.
Consider a beehive...
and the implications
of Colony Collapse.
-
It's about a lot
more than honey!
Our attention keeps going back to money.
Because everything is so upside down.
The good news
is that things are going
right-side up again.
We're remembering
what matters.
So, how does all this
relate to your business?
Rule #1: Money is information
Rule #2: Currencies
are more than money
Rule #3: Deep value is
not tradable.
...and design appropriate
currencies to make that
value visible
Green Business Roundtable
Durango, CO
November 10, 2010
80% of our food supply
Some Different Levels of "Measurement" for a Cow
4 Yellow Stripes
Bees Pollinating Flowers
Market for
Honey
Honey
Products:
Natural Economy
They all reference the same animal at different dimensions of value.
Wingbeat 190 Hz
Properties:
So what if there's a honey shortage
and honey prices go up a bit?
The WHOLE Food System!
Agricultural Economy
Performance:
vendor and
employee
relationships...
Industrial Economy
Full System Wealth
(and the means of measurement used
to connect to each level of the system)
having a team that
works well together...
Information Economy
What we measure...
Everything else is just "intangibles."
Relationship level of bees:
...and the symbol systems we use
Rules change drastically during economic revolutions
like the quality
of your product...
Measurable
Wealth
Speculative
Wealth
Acknowl-edgable
Wealth
Sweetest
Milk
Tradable
Wealth
Rankable
Wealth
If you don't learn the new rules,
you get left behind.
Meet
Bessie
trust in your brand...
Right?
your ability to
deliver results...
your relationships
with customers...
$7,754.06/year
11.3 gallons/day
3.7% butterfat
Holstein
Grass fed
Organic/rBST-free
(breed)
Probabalistic.
The betting price
of extractable wealth
Divisible parts,
Rational numbers
Whole units,
Whole numbers
Direct comparison,
Ordinal rankings.
Susan's prize-
winning calf
Named relationships,
Nominal metrics
(It always has been. It's a symbol,
not the thing that happens to have a symbol on it.)
(Currencies are symbol systems
which we use to make currents visible.)
Holstein
Business is the circulatory system of our economy.
Sweetest
Milk
(breed)
Yes -- just the clouds. Very intangible
from the system's perspective
Market Price for
Extracted Value
Products
Characteristics
Relationships
...is like thinking that bees
are for making honey.
Performance
Thinking that business
is about making money...
Movement. Distribution. Pollination
(Deep and real value cannot be extracted to trade,
it is embedded in the whole system.)
11.3 gallons/day
3.7% butterfat
$7,754.06/year
Grass fed,
Organic/rBST-free
Bessie
This has us miss the greatest value that business provides:
Factors of a
different System
Levels of System Integrity
We've gotten it all
upside-down
So, what now?
Target some of the deep value
that you want to make visible
in your business or community.
Want
to
learn
more?
What!?!?
They're nothing
like money!
Do you remember
when food was just food?
Some Currency
Design Tools
LifebloodDesign.com/tools
Not all-natural, organic, locally-grown, fair-trade,
non-GMO, free-range food?
Exactly!
This is what it means
to be in the midst of
an economic revolution.
These are all new currencies.