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Media Language revision

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by

Fergie Ferg

on 11 June 2018

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Transcript of Media Language revision

Media Language Revision
How to analyse
Semiotics
Texts have signifiers that signify meaning

Roland Barthes
Connotations - deeper levels of meaning
Denotations - obvious levels of meaning

Codes - signs within a media product designed to give meaning
Technical - how a text is technically constructed
Camera shots/lighting/editing/
composition/layout
Audio codes - diegetic sound, non diegetic sound,
contrapuntal sound, ambient sound
parallel sound
Visual/symbolic codes - colours, clothes,
body language, gestures, genre
iconography, settings
Lingusitic codes - text, lingusitic techniques

What is Media Language?
Media Language is all the ways that a product is communicating with you.
Everything you can see and hear.
Genre
Key theory - Steve Neale
Mode of address
The tone of a text

Formal
Informal
Direct
Indirect
The creators of media products
encode
them with meaning that the audience
decode.
Polysemic -different meanings
Mise en scene - within the frame
Juxtapostiton - positioning different things together to create meaning
Genres may be dominated by repetition but are also marked by difference, variation and change.

Genres change, vary and develop as they borrow from and overlap with one another.

Genres exist within economic, institutional and industrial contexts.
Genre terminology
Hybrid genre - combining of more than one genre

Sub- genre - a smaller category within a larger genre

Codes and conventions - how we identify the genre. What elements and codes are typical of the genre
Narrative
All media products have a narrative or a structure.
Key theorist - Toderov

Equilibrium
Disruption
Recognition
Resolution
New equilibrium
Key theorist - Levi Strauss

Binary Oppositions

Structuralism
Narrative manipulation of time

Flashback
Condensed narrative
Linear/non linear narrative

Multi strand narrative - more than one plotline
Three strand narrative - Three plotlines
Flexi narrative - complex narrative structure, mixing timeframes

Cliffhangers
Narrative techniques
Enigma codes/hermeneutic codes

Action codes/Proairetic codes
Extra theory
Propp's character functions
Princess
Hero
Villain
False hero
Doner
Dispatcher
Helper
How is the narrative being communicated in the posters?
Full transcript