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Media Language revision
Transcript of Media Language revision
How to analyse
Texts have signifiers that signify meaning
Connotations - deeper levels of meaning
Denotations - obvious levels of meaning
Codes - signs within a media product designed to give meaning
Technical - how a text is technically constructed
Audio codes - diegetic sound, non diegetic sound,
contrapuntal sound, ambient sound
Visual/symbolic codes - colours, clothes,
body language, gestures, genre
Lingusitic codes - text, lingusitic techniques
What is Media Language?
Media Language is all the ways that a product is communicating with you.
Everything you can see and hear.
Key theory - Steve Neale
Mode of address
The tone of a text
The creators of media products
them with meaning that the audience
Polysemic -different meanings
Mise en scene - within the frame
Juxtapostiton - positioning different things together to create meaning
Genres may be dominated by repetition but are also marked by difference, variation and change.
Genres change, vary and develop as they borrow from and overlap with one another.
Genres exist within economic, institutional and industrial contexts.
Hybrid genre - combining of more than one genre
Sub- genre - a smaller category within a larger genre
Codes and conventions - how we identify the genre. What elements and codes are typical of the genre
All media products have a narrative or a structure.
Key theorist - Toderov
Key theorist - Levi Strauss
Narrative manipulation of time
Linear/non linear narrative
Multi strand narrative - more than one plotline
Three strand narrative - Three plotlines
Flexi narrative - complex narrative structure, mixing timeframes
Enigma codes/hermeneutic codes
Action codes/Proairetic codes
Propp's character functions
How is the narrative being communicated in the posters?