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the objective of this study
LLiNK's identity
SWOT analysis
LLiNK's forcefield
trends and developments
crowdsourcing
social media
tv on demand
multi tasking
climate change
Location based services
community involvement
the concept
the LLiNK website
150000
samba
Weaknesses
Strengths
target groups
Opportunities
Threats
cultural creatives
costs
core values
image of LLiNK
main questions that need to be answered?
yes
opponents
friends
Visitation Committee
increase the internet coverage
mutual trust
low action perspective
crossmedia objectives not being fulfilled
enemies
allies
no
same interest
yes
no
promotion
my little grow tree
how to win?
planning
1. supply your tree with water, love and sun.
2. find the right combination of sun, water and love
at the right time each day.
3. let your tree grow as tall and healthy as you can
and win your own tree in Holland.
4. the game takes one minute a day to
supply your tree with all ingredients
5. when you fail to supply your tree your ranking
will drop.