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Transcript

the objective of this study

  • what is the current identity of LLiNK?
  • what is the desired indentity of LLiNK?
  • which environmental factors play a role in dutch public broadcasting?
  • What is wrong with the image of LLiNK?
  • What steps should be taken to improve it?
  • What would be the best concept for solving LLiNK's problems?

LLiNK's identity

SWOT analysis

LLiNK's forcefield

trends and developments

crowdsourcing

social media

tv on demand

multi tasking

climate change

Location based services

community involvement

the concept

the LLiNK website

150000

samba

Weaknesses

Strengths

target groups

Opportunities

Threats

  • tolerant cosmopolitan
  • cultural creatives

cultural creatives

costs

core values

image of LLiNK

  • financial problems
  • default of payment
  • not enough journalism

main questions that need to be answered?

  • offers an oppertunity to embed the game.
  • terms & rules.
  • information about the game and prizes.
  • ranking of the trees.
  • a possibility to send messages to other members.
  • usefull tips for an environmentally friendly life.

yes

opponents

friends

  • a video update which contains further information about the trees and locations where they will be planted.

Visitation Committee

  • a possibility to upload pictures and videos which contain news items about the environment.

increase the internet coverage

mutual trust

low action perspective

crossmedia objectives not being fulfilled

enemies

allies

no

same interest

yes

no

promotion

my little grow tree

  • a game that can be played on social media websites and your cellphone
  • it takes one minute a day
  • name your tree
  • invite friends to form subgroups
  • winners get invited by LLiNk to plant their tree in real life

how to win?

planning

1. supply your tree with water, love and sun.

2. find the right combination of sun, water and love

at the right time each day.

  • 1 May - 7 May hyves advertisments online
  • 13 May - 19 May second advertisments online
  • 14 Aug the trees are planted
  • 21 Aug documentary will be broadcasted online and on tv

3. let your tree grow as tall and healthy as you can

and win your own tree in Holland.

4. the game takes one minute a day to

supply your tree with all ingredients

5. when you fail to supply your tree your ranking

will drop.

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