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By: Tim Marks
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The most recent marketing strategy that Bud light has used is their "up for whatever" idea. They go after unknowing people asking them if they are "up for whatever" and if the agree they have what they might say is the best night of their lives. Differing from Bud light giving a more up beat approach.
Budweiser has its hands on many aspects of the sporting world and in all different sports world wide. Its largest sponsorship is in NASCAR sponsoring some of the most predominant drivers in the sport, hosting races, and being the official beer sponsor. The MLB also is sponsored by Anheuser Busch and will be till 2018. The most genius move that they have made sponsorship wise though is in soccer. During the FIFA world cup they bought rights to partnership and grew internationally.
The face of Budweiser is their famous Clydesdale horses. A large horse that was originally used in the delivering of the beer. Though is now their main advertising strategy on television. Different from Bud Light, Budweiser uses a more heart warming approach with their campaign.
Obviously Anheuser Busch is best known for its two most prominent beers; Budweiser and Bud light. These two brands are the face of American beer for several marketing strategies that the corporation has taken. They dominate the sports world with promotions, events, and sponsorships. As well as how successful their television ads are going anywhwre without seeing or hearing about Bud Light of Budweiser is near to impossible.
There is no time at a sporting event that you can escape bud light. Whether it is at a hockey game or a basketball game it will always be there. Although its largest grasp is on the NFL. They sponsor every game and the super bowl.
Like any successful business giving back is a key aspect of keeping a good image and keeping customers. Both Budweiser and Bud Light give back in amazing ways. Budweiser for example Budweiser gives back to wildlife habitat protection as well as public education. Bud light also returns its wealth by donating. For example $100,000 to the Hispanic Scholarship fund,