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Visual Hierarchy
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Visual Hierarchy
Using the Elements and Principles of Design
Scale
- Guides a viewer's eye to a specific element.
- Larger elements attract more attention and are viewed as more important than smaller elements
Color
Our eyes are immediately drawn to bold, contrasting pops of color
Contrast
Dynamic shifts in color or text size signal that something is different.
Alignment
Order between design elements guides viewers around the page
Proximity
Used to separate and group elements to distinguish one group from another.
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