Apple's Corporate Culture

Apple's Corporate Culture

Chiaki, May, Misato, Samantha

Policies Regarding Employees

• Part-time employees receive benefits
• Value: The physical well-being of all employees even if only part-time
• Above average salaries (with the exception of those employed by the retail stores)
• Value: Making sure that their employees are financially stable and able to take care of themselves and families
• Allowance for employees transportation and/or shuttle services
• Value: Decreasing the worries of employees in general, with transportation being one of them

Values, Beliefs, and Ways of Thinking

Agenda

• Background
• Apple's Leadership
• Apple's Organizational Structure
• Apple's Organizational Culture
• The Evolution of the Corporate Culture
• Conclusion

QUALITY: ​

Saying no- "There are a thousand no's for every yes. We simplify. We perfect. We start over. Until everything we touch enhance each life it touches. Only then do we sign our work." ​

QUALITY VS. QUANTITY ​

Perfection: Way of thinking: How can one make anything perfect when making everything?​

Every product created is aimed to make the consumer feel delight, surprise and connection to the apple device.

Cultural Assumptions with Apple

Apple's Organizational Culture

• Top-notch excellence
• Creativity
• Innovation
• Secrecy
• Moderate- combativeness

Background

1) "We are not in the business for the business alone but for some higher purpose-to change society and the world, create something lasting, solve important problems, have fun."

2) "Task accomplishment is more important than the process used or the relationships formed"

"The individual has the right and obligation to be a whole person

Apple's Organizational Structure

• Spoke and Wheel hierarchy
• Function-based grouping
• Product-based grouping

• The most well-known computer hardware and software company in the world
• Three friends got together in Los Altos, California to work together in Steve Jobs' parents garage
• Steve Jobs and Stephen Wozniak co-founded Apple on April 1, 1976

Apple's Leadership

The Evolution of the Corporate Culture

• 1980 Mission Statement

"To make a contribution to the world by making tools for the mind that advance humankind."

• Current Mission Statement

"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store.

• Vision Statement (incl. at the end of every press release)

"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."

• Customer oriented
• Reveals Apple's core purpose
• Critics say this should be official mission statement

How the CEO leads Apple

Steve Jobs (1997-2011)

• Charismatic
• Innovations
• Perfection

Thank you!

Tim Cook (2011-)

• Diversity
• focus on what you do the best
• Transparency

"It doesn't make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do."

- Steve Jobs

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