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Analysis of a Film Poster
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Featured Actors
Film Title
Film Title - The film title uses the same typography as in the trailer and on the magazine cover, which creates synergy between the products in the promotional package. As well as being the same on all three products, the black text is also used for other elements of the poster, such as the billing block and the actors' names, which helps to create a house style for the poster with black, yellow, and white, which are also used for text in the other products for the promotional package.
Featured Actors - The featured actors' names are in the top corners of the poster, which is where they are typically placed on many other film posters. They are used to attract audiences by using the appeal of famous or upcoming actors. The surnames are in a larger font, which is a typical convention of film posters.
Analysis of a Film Poster
Mise - en - scene
Billing block - The billing block is a typical convention of a film poster, as well as of a trailer, and it is used to give the audience information on the cast and crew of the film. The billing block is traditionally shown across the bottom of the poster.
Mise - en - scene - The background of the poster is a brick wall, which is a link to the other products in our promotional package, as the magazine cover's background is also a brick wall, and there are multiple shots in the trailer with the two characters on the poster in front of a brick wall in the film, which helps to create synergy in the promotional package. We used the background and the main image to create an impression of the tone of the film and of the genre, which is a typical convention of a film poster used to give the audience an idea of the genre of the film.
Release Date/Anticipation - A convention used to excite the audience by announcing the release date for the film or creating anticipation with phrases such as "Coming Soon". Our release date is written in yellow, which makes it stand out against the black billing block, and also links to the overall house style of the poster and the other products in the promotional package, which also use the yellow typography.
Web Address - We decided to use a website address on our poster, as many conventional posters use websites and social media accounts on sites such as Twitter and Facebook to help to promote their films. These links would typically be placed by the billing block.
Tagline - The tagline is a typical convention used on the poster and throughout the promotional package, and is used to make the advertisement for the product more memorable to audiences. Our tagline is also used in our trailer, creating synergy between the two products.
Feature Image - The feature image is of the main two actors, which establishes a relationship between the characters. The serious expressions gives the audience an impression of the tone of the film, and the clothing worn by the actors is also the clothing they are wearing in sections of footage for the trailer and for the main image of the magazine cover.