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Connor Small
Transcript
"The image by which an individual
or organization wishes to be perceived
by others"
- Consistency = Credibility
- Emotion = $
Sports Branding
Personal Brand
The Bears Way
- Create Memories
- Solve Problems
- Exceed Expectations
- Network, Network, Network
- Know Your Presence
- Leave Your Mark
Building Your Brand
Social Media
- One Consistent Voice
- Simplified Message
- Accurate
Professional Brand
Introduction
USA Hockey
Chicago Bears
Bloomington Thunder
International Ice Hockey Federation
July 2017 - Present
August 2015 - July 2017
August 2014 - April 2017
2016 World Junior Championship
Marketing & Game Operations
Fan Services, Events & Entertainment
Video Cutting, Team Operations, Game Operations
Media Services, Video Content
Connor Small
Manager, Marketing Operations
USA Hockey's NTDP & USA Hockey Arena
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