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Kotler's 5 P model

Presentation by Tim Steeg

PLACE

PRODUCT

goods-and-services combination which is offered to the target market

company activites that make the product available to target customers

Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor. He is the author of over 55 marketing books. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response.

PEOPLE

PROMOTION

PRICE

activities that communicate the features and benefits of the product and convince the target customers to buy it

the amount of money customers must pay to obtain the PRODUCT

Marketing

MIX

Promotion

People

Place

Product

Price

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