Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

SMME MARKETING

Coca-Cola

Sell me your product

  • Using either traditional, entrepreneurial or both methods, design an advert using a marketing method of your choice to sell the class "Vaseline".
  • You have 10 minutes to discuss in your groups and 2 minutes to present your advert to us.
  • As a class we will critically discuss the pros and cons of your methods for SMMEs.

Entrepreneurial

Traditional

Fuzz Wax Bar

  • Informal
  • Owners responsibility
  • Limited Resources
  • Print
  • Broadcast
  • Social

VW

Traditional

VS

Entrepreneurial

CONCLUSION

Heineken

HIGHLIGHTS

  • SMME not limited to one or the other
  • Marketing strategy must be aligned with target market
  • Smaller ad with powerful message
  • Traditional Marketing
  • Entrepreneurial Marketing
  • Highlight differences and similarities
  • "Sell me your product!"

REFERENCES

  • SCARBOROUGH, M and ZIMMERER, W., 1996. Effective small business management (5e). USA: Prentice Hall.
  • NATIONAL CREDIT REGULATOR, 2011. Literature Review on Small and Medium Enterprises’ Access to Credit and Support in South Africa. Underhill Corporate Solutions.
  • HILLS, E., G., and HULTMAN, M., C., 2006. Entrepreneurial Marketing. Marketing–broadening the Horizons, 219-234.
  • ANDERSON, R and DUNKELBERG, S., 1993. Managing small businesses, USA: West Publishing Company.

Learn more about creating dynamic, engaging presentations with Prezi