Lack of Awareness
Market Share
Territory Geography
Dr. Bundy- Physiatrist*Life Planner - ESI, MBB,VB, RFN
Dr. Messer-Ortho Spine Surgeon
Develop pipeline by:
Identify opportunities within top accounts within 30 days
Identify opportunities for accounts behind top 15
Develop Territory
Attend to accounts with little exposure
Provide solutions to customer issues, remaining client focused and results oriented.
Perform a self-assessment to determine if strategy is on par with being a top producer and make adjustments as necessary.
Complete Care
Fully Integrative Health System
13 Locations and growing
Medically Managed
Weekend Staff Available
Transportation Provided
Competitors History
Relationships
Lack of Professionalism
Unfulfilled needs
Market with unlimited potential
Previous territory relationships
Subpar Competition
Leverage and strengthen existing relationships and develop those to come
Gain thorough understanding of all aspects of IPM and competition.
Review funnel, current account activity and assess impact of each account.
Identify new business opportunities:
Identify decision-makers, and influence points among physicians, nurses, and administrators .
Follow up with leads pending in the territory.
Evaluate effectiveness of past 30 days and review results with management.
“You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win” -Zig Ziglar