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Sigmund Freud
The idea that our behavior is driven by unconscious motives was put forth by Sigmund Freud, who said that the mind is like an iceberg, and that only a small part is revealed to conscious awareness, while the bigger, deeper reasons for our actions lie beneath the surface.
Abraham Maslow
Abraham Maslow, who is best known for his work on the Hierarchy of Needs, also said that unconscious motives take a central role in determining how people behave. He said that any action must be understood by looking at what basic need it satisfies and more often than not, it is our unconscious rather than conscious motives that direct our behaviour.
When you have no rational explanation for your action
The unconscious mind is the largest part of the human mind holding thoughts and memories about which person is unaware; includes unacceptable sexual and aggressive urges, thoughts, and feelings.
Your unconscious desires cause you to behave in a certain way they are the real reasons behind your actions.