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The game has its origins in a tribal game played by eastern Woodlands Native Americans, as well as other tribes. The sport was modified by European immigrants in North America to create the game we currently have.
> Add 2 new teams
> Change the shot clock to speed up games
> Add fantasy lacrosse to a major platform
> Increase players pay scale
MLL is made up of eight teams across the U.S. and Canada. The Hamilton Nationals (Canada) joined MLL in 2009 as the League's first international team.
Lacrosse is one of the oldest team sports in North America. The sport became popular around the Great Lakes and Mid-Atlantic seaboard.
Lacrosse Participation Rates in North America
- Fastest growing team sport in the country
- In high school and college from 2008-2013 there
was 33% growth in the sport
- In 2013, 750,000 players participated in lacrosse on
organized teams,
- 60 new college programs in 2013, 39 new college
programs in 2014
In February of 1999, Jake Steinfield and Dave Morrow joined forces with Tim Robertson to form Major League Lacrosse, LLC. MLL began play in 2001 to capitalize on a growing demand for field lacrosse.
Traditional Lacrosse games were events that could last several days. Lacrosse fields originally had goals ranging from 500 yards to six miles apart. Lacrosse had multiple purposes: Settle inter-tribal disputes, toughen young warriors, and religious reasons.
The Budget is created by revenues generated from the partnerships fantasy sports companies and the new television network.
MLL contains some of the best 230 lacrosse players in the world. These players mostly come from the top academic institutions in the US, ranging from Princeton, Johns Hopkins, Syracuse, Duke, and Virginia.
- Why is this a problem?
o Currently the MLL does not pay their players enough to solely play
lacrosse
The MLL season consists of 56 regular season games from April to August. All-star weekend is in June. There has been a total of 14 seasons.
Examples
Create a Lacrosse TV Network
> Allows for more sponsorship/advertisement time
> Attract more viewers
> Higher value deals (More $)
> Put more College Lacrosse on the new television network
Pro Snowboarders
NASCAR Racers
> No Major Fantasy League
> Hides star players
MLL has implemented innovative dynamics to drive extra revenue to the sport.
> Build a new partnership with one of
the major fantasy sites
> Create Star Power
> Promote daily followers/gamblers to
follow Lacrosse games.
A full range of sponsorship packages are available.
Including: Category exclusivity, special events rights, corporate branding on uniforms, national TV commercial units and in-game TV features, field signage, Slash Magazine ads, web site banners, tickets/hospitality, game footage, photo usages, player appearances, customized activation, and cross-promotional programs.
Warrior Lacrosse, Coke Zero, Brine, Cascade, Powerade, Great Atlantic Lacrosse Company, Ford and Body by Jake Global
• The shot clock in MLL is reset after either a
goal is scored, a shot hits the post, is saved by
the goalie, or there is a change of possession.
• If the clock runs out, possession is granted to
the other team.
• Teams then have 20 seconds to clear the ball
across the midfield line.
Change the Shot Clock back to 45 seconds
• Makes matches more fast-paced and exciting.
• Players and fans get more engaged in.
• Reward the defense for playing well.
• More transition offense (fast breaks).
• Attract more TV and advertisement deals.
• Before 2005: 45 seconds
• After 2005: 60 seconds
ESPN 2 has been the national home of MLL since 2003. In 2008, MLL licensed its broadcast and digital media rights to Lax United Marketing (LUM). LUM syndicated every game not available on ESPN2. In 2013 MLL had an increase to their television agreement with the CBS Sports Network that brought more live aired games.
- Embrace the History of the Game and Native culture
by adding a Native managed team
- Capitalize on Canada’s love for lacrosse by
reestablishing a Canadian team
- Having a Native managed team would be the first
sport to truly embrace the Native culture
- The MLL would receive great press
- The MLL may attract a broader audience and more
sponsors
- There was a MLL team in Hamilton from 2011 until 2013 and
was slowly gaining traction
o Average attendance:
• 1,837 fans in 2013
• 1,539 fans in 2012
• 1,214 fan in 2011
- However, they were shut down before the 2014 season and
players were relocated to the Florida Launch
- Lacrosse originated in Canada
- Canada’s Parliament named lacrosse the national
summer sport of Canada in 1994
- Canada recently beat USA in the FIL World Lacrosse
Championships in 2014
- Currently Canada only has professional teams in
the National Lacrosse League which is box (indoor)
lacrosse
o Teams in Toronto, Calgary, Edmonton, and
Vancouver
- There is evidence that Natives in Canada had
been playing a version of lacrosse since the
early 17th century
- The Six Nations (a league of Iroquois tribes) is
a haven for college lacrosse recruiters
- The Iroquois Nationals recently finished 3rd
place at the FIL World Lacrosse Championships
in 2014