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Angela Mcrobbie Theory
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Angela Mcrobbie Theory
Georgina Huggett
Angela's research was mainly based within the magazine industry. However we can relate it to other media texts.
She looks at the way different genders are represented and how it influences us as human into what we should be doing.
Music Videos help socialize us into our gender roles.
Women
Males
She believe women are often shown;
- in a weak position
-in tradition role (mother)
She believe all men are portrayed as the following;
- Powerful
-Masculine
-Aggressive
HOWEVER
She accepts that sometimes women are shown in more of a powerful way through sexualisation.
Unlike other feminists Mcrobbie thinks this allows women to empower the representation and take charge of their own lives.
EXAMPLES
Challenge
Support
Katy Perry; Part of me
Beyonce's - Run The World (Girls)
This is a good example of females being sexually empowered.
In this video Katy Perry is seen as being strong and taking control. This is challenging Angela Mcrobbie's theory as she says women are portrayed as weak.