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The Deep Dive - IDEO
196
Transcript
BEST IDEAS
Discovering
needs and wants
- Active process of research
- Find out firsthand what people would use
- Observation and contact
- Testing the prototypes
(simple, good and fast)
PHASES
detect new consumer needs
Innovation PROCESS
3 premises
EXPERTS
DEADLINE
NO permanent
assignments
on the process
X
Meeting the client company
Promoting Creativity
Kick-off of the project
- information & research
- split into groups
FIELD WORK
- communicate and sharing
- They do NOT give a status
- Fun and relaxed atmosphere
- Workers build their own spaces
- They build on the ideas of others
" The Deep
Brainstorming
Dive"
- all the group participates
- ideas posted on the walls
- VOTING the best ideas
Refocusing
- dividing in TEAMS
- areas of concern
Prototyping
in TEAMS:
- trial and error
- mock - ups
- showing them to the rest
Working on the FINAL DESIGN
THE ROLE OF CHAOS
IDEO wants innovative and fresh IDEAS
Achieving a culture of confidence and acceptance
GOOD environment to promote creativity
FOCUSED
CHAOS
FUNNY place
Chaotic
WILD
IDEAS
- Innovative culture
- No hierarchy
- Common values
- The team judge the best ideas
- Ask forgiveness instead of asking permission
- Fail often in order to succeed sooner
- Teamwork
Way people come up
with new ideas
Management of
4th GIB
change & innovation
Paula de la Guardia
Clara López
Irene Pérez
Omar Salido
SECRETS OF IDEO SUCCESS
-The process of work.
good teamwork
No experts in any given area
Teamwork
- Teamwork is the key of the success
Deeply research
open mind
hard work
- IDEO employs interdisciplinary teams of experts in different knowledge (anthropology, ethnography, psychology, marketing, engineering...)
Hierarchical structure
- There is a boss , but
- Everyone participates
-Innovative and creative environment.
Horizontal Structure
- Build on ideas of others
constructive chaos
Developing projects individually
ADVANTAGES
- Stay focus on topic
DISADVANTAGES
- Easier organization
- Less ideas
- Higher compromise
- Less points of view
- Less pressure
1991
Global design company
Creates new products
"We create positive impact through design"
Creative methodology
Thinks "out of the box"
(IDEO.com)
Apple, Samsung, P&G
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