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hacking_growth.mp4

Explaining how startups hack their growth through experimentation and what the spine of a growth hacker is.
by

Pascal van Steen

on 19 September 2017

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Transcript of hacking_growth.mp4

#growthhacking
Straight up Hustle
Personal Website
Communities

(BAMF / Traffic & Copy / SaaS Growth Hacks / GHT)
Dropbox
AirBnB
Udemy
HACKING GROWTH 101
OR HOW TO BE A FUCKUP AND STILL SUCCEED
SKILL SET
PERSONAL BRAND
INTELLECT
NETWORK
ENTERPRISE
FUCK UPS
NOT-FUCK UPS
EXAMPLES
Mindset
Process
Skill set
Tactics
The Growth Mindset
Data trumps opinions
Always be learning
Done is better than perfect
Tools
Team
Mindset
Process
Skill set
Tactics
Mindset
Process
Document the journey
Growth Hacker Talk
My own Slack community with over 700 international growth hackers & founders
hello@pascalvansteen.com
@pascalvansteen
Quit
High School
2010
2014
2015
2016
Blacklisted
For House Party
Got Fired
From Agency
Quit
College
Project
Manager
2009
2010
2014
2015
HBO SBRM/
Stage
Freelance
Growth Hacking
Prezi Kings
Value proposition canvas // Buyer Personas
Lean Canvas ±80% validated // PMF
Measure your Pirate Funnel (AAARRR)
Process
My favorites
Tactics
Import.io
Hunter.io
Goodsalesemails.com
Crystalknows.com
Dux-soup.com
Rebump
Charlieapp.com
Clearbit.com
Articoolo
Buffer
Zapier
IFTTT
Lumen5
Biteable
Myemblem.io
smmry.com
Not-Fuck ups
Fuck ups
Go to thenextweb.com/conference
then go to import.io
then go to hunter.io
Then install MixMax (or another email service) to start your cold email campaign
2017
Head of Growth at Bleeve
Examples
Designer
UX
Customer Journeys
Biz Dev
Sales
Marketing
Developer
Builder
Shipping fast
Skills
Data +
Experimentation
Behavioral
Psychology
Creative
Marketing
Coding +
Automation
CRO
UX
Lean
Mrkt
Technical
Marketing
Shape yourself like a T
Books
Lean Startup
Running Lean
Lean Analytics
The Mom Test
Hacking Growth
Secret Sauce
Traction
Content Machine
Influence
HTWFAIP
Zero to One
Hooked
Hacking Sales
Blogs
OKdork
GrowthHackers
Co-Elevate
HackerNews
TechCrunch
Buffer Blog
Youtube
How to start a startup
Growth Tribe
Noah Kagan
Thank you.
"Bad distribution, not product, is the main cause for startups to fail."

- Peter Thiel, Billionaire VC Investor
Why is this so important?
THE GROWTH MARKETER'S
S.P.I.N.E.

If your copy is on point you'll get awesome responses and maybe even generate business!
Responses
wow
such hacks
so win
much internet
What people think I do
Get them to find you
Get them to sign up
Get them to experience the 'aha-moment'
Get them to come back
Get them to refer their friends
Get them to pay for your service
Prerequisites
Meetups
(GHT)
Networking events
(BSG)
Conferences

(Growth Hacking Conference)
Social Media
(Linkedin / Instagram / Facebook)
Asking money for your skills / projects
Building stuff
Learning by failing
Social media
Speaking Engagements
Podcasts
Be like Pablo
He made a product people loved
His product was 'sticky'
He found product market/fit
He focused on execution
He experimented with distribution channels to keep growing
That's me!
PASCAL VAN STEEN
Growth Marketer
Full transcript