Company Background

Physical Product Prototype

MARIGOLD PEEL FRESH

FRONT

BACK

LEFT

RIGHT

• Marigold UHT Milk

• Marigold Canned Milk

3. Augmented products

- Additional services and benefits.

- Provides customer services such

as online service or to contact at

01123456789 during the

operating hours.

- Can find the company’s

website via

www.marigold.com.my.

Conclusion

FRUIT JUICES

• Marigold Peel Fresh

MILK

• Marigold HL Low Fat Milk

• Marigold Peel Fresh

No Sugar Added

Many benefits and advantages:

1. Reduces weight of a person

2. Fights inflammation

3. Reduction of colon, stomach,

prostate, pancreatic and lung

cancer

4. Relieves stress, fatigue and anxiety.

• Marigold HL Low Fat Milk With Plant Sterols

2. Actual products

- Development of products and services,

features, design, quality level, brand name

and packaging.

- Contains 100% juice with no added sugar,

preservatives and artificial colourings.

- Equipped with a screw cap for easy

opening, pouring and re-capping.

- Packages are environmentally friendly

and functional.

Product Strategy

1. Core benefits

- The problem solving benefits or

service that customers receive.

- It is simply perfect for health-

conscious individuals, aids in

digestion and a cure for skin

problems.

• Marigold UHT

100% Juice

Brand Identity

3. Superstores (hypermarket)

- Society loves to spend their quality

time on shopping with their friends

and family in hypermarkets.

- In order to increase sales, we can

announce our new product through

catalogue advertising and people can

get to purchase the new product

easily.

- Examples: AEON Big, Tesco, The

Store and Giant Hypermarket.

Company Background

YOGURT

• Marigold UHT Fruit Drinks

• Marigold Low Fat Yogurt

1. Colour of Green

- Colour of growth and vitality.

- Associates to balance and harmony

of the mind, the body and the

emotions.

2. Peel Fresh

- Signifies our objective to allow

consumers to experience the fresh and

tasty juices during their consumption.

• Marigold 0% Fat Yogurt

2. Convenience stores

- To allow consumers to test new

things constantly.

- We can get sufficient feedback from

store managers to understand how

the customers respond.

- Examples: 7-eleven, KK Super

Mart, and Quick and Easy.

- Malaysia Milk Sendirian Berhad is

a leading dairy and beverage

company in Malaysia.

- It was incorporated in 1969.

- The main task of the company

then was to distribute a range of

quality products manufactured by

Singaporean counterpart, Malaysia

Diary Industries Private Limited.

Place Strategy

2. Sales promotion

- Consumer promotion is used such as

coupons and sampling.

- Promotion of BUY 4 FREE 1 by using the

coupons to customers.

- Allow them to try to drink a small cup of

MARIGOLD Peel Fresh Watermelon Juice for

free at the entrance of supermarkets.

- Customers are able to have a chance to try

out our new product before purchasing it.

• Marigold 0% Fat

Yogurt Drinks

1. Supermarkets

- To reach the customers more efficiently.

- Supermarkets can help us to increase

sales.

- Examples: 99 Speedmart and HERO

Market.

ASIAN DRINKS

• Marigold Asian Drink

Pricing Strategy

1. Value based pricing

- Based on buyer’s perceptions of

value rather than on the seller’s

cost.

2. Product line pricing

- Based on competitors’ prices.

- The new product’s price similar to

our competitors’.

Promotion Strategy

 Flyers

- Describe he characteristics and

details of our new product on it and

then distribute to the customers.

- To spread the news about our new

product.

1. Advertising

 Internet

- Creating a Facebook page to update

the latest info. And photos of our products.

- To attract customers to find out

more about our new product.

CULTURED MILK

• Vitagen

• Vitagen

Less Sugar

pRESENTED BY:

CHENG ZI YING 1404973

CHONG XIN NI 1403810

CHOO KAR MUN 1403311

LIM YEN SHAN 1402837

TAN AI CIN 1402998

TAN BEE PENG 1403677

WONG PIK JIUN 1403354

3. Public relations

- Evaluating public’s needs, desires and

demands will help us to produce a

product that will satisfy the public.

- For example, we have future plans for

special event sponsorship.

• Vitagen Collagen

Less Sugar