Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

HARMAN INTERNATIONAL

VISION & MISSION

At HARMAN, we combine passion and purpose to design and deliver smart products, systems, software and services that connect people wherever they are. We lead with integrity, innovate with intention, and drive operational excellence to inspire breakthrough performances that generate customer value and strong shareholder returns.

Company Strategy Presentation-11/19/2016

SWOT ANALYSIS

INTERNAL FACTORS

HARMAN International Industries, Inc.

Holding company engaged in the development, manufacturing, and marketing of audio products and electronic systems.

  • STRENGTH - Technology Leadership

INFOTAINMENT

MARKETS

  • WEAKNESS - Market Concentration
  • Automotive
  • Consumer
  • Professional

SUMMARY

EXTERNAL ENVIRONMENT

Harman Company Overview

Presenters:

Dayneesa McMillan

Barbara Figueroa

William Escobar

Harman is engaged in the development, manufacture, and marketing of audio products, lighting solutions, electronic systems.

  • OPPORTUNITIES - Emerging Markets
  • THREATS - Strong Competition
  • Leader in designing infotainment systems for automakers
  • Market Concentration
  • Focusing in growth markets
  • Competition

  • Connected Car: The ability to operate in the vehicle just as we would in the office or home.

  • Safety & Security are the key factors in acheiving this goal of automobile connectivity.

  • Harman currently has a 22% Market Share with nine of the 15 largest OEM as it clients

Harman International operates in US, Europe and Asia. The company employees 26,000 people and generated $6.9 billion in revenues year ended June 30, 2016.

  • Harman International is engaged in the design of connected products and solutions for automakers, consumers and enterprises.
  • Harman serves the following markets:

Porter's Five Forces

Threat of Substitutes

Buyer Power

High

Low

Counterfeit goods are a credible threat to all industries today. Electronic counterfeits are extremely popular due to the discounted prices. 

Harman has the lead in innovation and are constantly acquisitioning other companies which improves their leverage over bargaining power. 

LIFESTYLE AUDIO

PROFESSIONAL

INFOTAINMENT

CONNECTED SERVICES

Rivalry

Connected Automobile

Highly Competitive

Designs, manufactures and markets car audio sytems for vehicle applications

Creates Software solutions that intergrate design, mobility , cloud and analytics.

Designs, Manufactures and market audio, lighting, video and control, and automated solutions for entertainment and enterprise applications.

1. Alpine Corp (Japan) Revenue 273 Billion Yen Employees 11,908

2. Pioneer Corp (Japan) Revenue 449 Billion Yen Employees 17,046

3. Knowles Corporation Revenue 1.1 Billion Employees 12,000 

4. Delphi Revenue15 Billion Employees 139,000

Supplier Power

Threat of New Entrants

Neutral

Low

They can purchase from multiple suppliers.

They have established reputation in high quality electronics making it difficult for new entrants to enter or survive. Their advantage is that they have over 6200 patents and patents pending. 

Harman: Looking Forward

THANK YOU

  • Infotainment Industry is expected to reach 35.2 billion by 2020.

  • Samsung buyout of Connected Car:

Sources:

Connected cars are a big part of modern life and Samsung has made a cast-iron bet that the market for them, and their technology, is only going to get bigger and bigger. Invest now, get rich later.

Harman International Industries. (2016). 2016 annual report. Retreived from http://investor.harman.com/financials.cfm

Gibbs, Nick (2016, August 31). Harman CEO predicts continued stong gains from Infotainment. Retreived from URL

Lin, Mark (2014, July 24). 3 Reasons to Invest in This Audio Infotainment Market Leader. Retreived from URL

Harman International Industries.(2016). 2016 Competitors report, Retreived from www.mergentonline.com

  • CAGR is expected to increase 2 to 3 percent a year

http://www.theregister.co.uk/2016/11/14/samsung_buys_harman_connected_cars_audio_8bn/

Learn more about creating dynamic, engaging presentations with Prezi