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HARMAN INTERNATIONAL
Company Strategy Presentation-11/19/2016
SWOT ANALYSIS
INTERNAL FACTORS
HARMAN International Industries, Inc.
Holding company engaged in the development, manufacturing, and marketing of audio products and electronic systems.
INFOTAINMENT
MARKETS
SUMMARY
EXTERNAL ENVIRONMENT
Presenters:
Dayneesa McMillan
Barbara Figueroa
William Escobar
Harman is engaged in the development, manufacture, and marketing of audio products, lighting solutions, electronic systems.
Harman International operates in US, Europe and Asia. The company employees 26,000 people and generated $6.9 billion in revenues year ended June 30, 2016.
Porter's Five Forces
Threat of Substitutes
Buyer Power
High
Low
Counterfeit goods are a credible threat to all industries today. Electronic counterfeits are extremely popular due to the discounted prices.
Harman has the lead in innovation and are constantly acquisitioning other companies which improves their leverage over bargaining power.
CONNECTED SERVICES
Rivalry
Connected Automobile
Highly Competitive
Designs, manufactures and markets car audio sytems for vehicle applications
Creates Software solutions that intergrate design, mobility , cloud and analytics.
Designs, Manufactures and market audio, lighting, video and control, and automated solutions for entertainment and enterprise applications.
1. Alpine Corp (Japan) Revenue 273 Billion Yen Employees 11,908
2. Pioneer Corp (Japan) Revenue 449 Billion Yen Employees 17,046
3. Knowles Corporation Revenue 1.1 Billion Employees 12,000
4. Delphi Revenue15 Billion Employees 139,000
Supplier Power
Threat of New Entrants
Neutral
Low
They can purchase from multiple suppliers.
They have established reputation in high quality electronics making it difficult for new entrants to enter or survive. Their advantage is that they have over 6200 patents and patents pending.
Harman: Looking Forward
THANK YOU
Sources:
Connected cars are a big part of modern life and Samsung has made a cast-iron bet that the market for them, and their technology, is only going to get bigger and bigger. Invest now, get rich later.
Harman International Industries. (2016). 2016 annual report. Retreived from http://investor.harman.com/financials.cfm
Gibbs, Nick (2016, August 31). Harman CEO predicts continued stong gains from Infotainment. Retreived from URL
Lin, Mark (2014, July 24). 3 Reasons to Invest in This Audio Infotainment Market Leader. Retreived from URL
Harman International Industries.(2016). 2016 Competitors report, Retreived from www.mergentonline.com