BICE BISTRO RESTAURANT

BICE BISTRO RESTAURANT

Professor: Judith Williams

Restaurant Management: Consulting Project

Classes: Tuesdays, 11:00am - 2:00pm

Presented by: Erika Barrios

Fabiana Ferro

Alexander Zamarono

BUILDING, FACILITIES, &

EQUIPMENT

PROMOTIONS

STAFFING

RECOMMENDATIONS

• Rude/ Unwelcoming
• Basic Service Standards
• Product Knowledge
• Problems with communication
• Disrespectful between coworkers

Estimate of $15,000

Roughly $40,000

Roughly $5,000

Bice Bistro's new look will cost roughly around $65, 871

Dinner plates: $1,000 for 200

Bread plates: $1,500 for 200

Dessert plates: $500 for 200

Soup bowls: $150 for 50

Silverware: $1,071 for 200

Napkins: $150 for 200

Wooden pizza trays: $1,500 for 30

"Adorn Your Pizza"

Conclusion: Desperation

• Re-vamping the Brand
• Train staff
• Update style
• Condense menu
• New Marketing strategies
• New eye catching Lounge

“So Bice spills across the ground level of Coco Walk, with its aggressive hosts and hostesses always beseeching you to take a table.”- Whitney R, Yelper.

ABOUT THE RESTAURANT

TARGET MARKET

“When you're in the mood for good times and great cuisine, be sure to checkout Bice Bistro. The restaurant is located in one of the area's most pleasant settings and it is known for its delightful staff and superb cuisine.”

Hours of Operation

MENU ITEM COUNT

• FAMILIES
• TOURISTS
• PROMOTION SEEKERS

Restaurant Services

Take Reservations

Walk-Ins Welcome

Good For Groups/ Kids

Take Out

Delivery

Catering

Outdoor Seating

Mon- Wed: 11:30 am - 1:00 am

Thursday: 11:30 am - 2:30 am

Fri- Sat: 10:30 am - 3:00 am

Sunday: 10:30 am - 1:00 am

DIRECT COMPETITORS

NON-DIRECT COMPETITORS

DINNER MENU

APPETIZERS: 12

SALADS: 6

SANDWICHES AND BURGERS: 5

ENTREES: 32

DESSERTS: 6

CONLUSION: Items Not Fresh/ Poor Quality

BICE'S MENUS

“Bice offers a simple and elegant menu, bringing you only fresh ingredients. Our dishes are prepared with up most care and are cooked to order to enhance the flavors of our delicious Italian cuisine.”

GRAZIE EVERYONE!

PROS

&

CONS

• Poor Food Quality
• Poor Service Knowledge
• Poor Service Standards
• Lack of Communication
• Food Timing
• Overwhelming Number of Menus
• Menu Presentation

• Prime Location
• Enticing Promotions
• Variety of Menu Options
• Competitive Prices
• Live Music
• Full Bar
• In and Outside Seating
• Brick Oven

“After this we were brought our food very fast- probably 5-7 minutes after we ordered. It was alarming and my first thought was that it was too quick to be made fresh.”- Kaitlyn G., Coconut Grove Local Yelper.

YELP REVIEWS

NEGATIVE YELP REVIEWS

“As for our meals, they were mediocre at best. The gnocchi in pesto sauce was served to me cold.”- Serena C.

YELP REVIEWS

“Most Grove residents avoid this place like the plague. The service usually stinks, and the food is only so so”.- Elissa M.

POSITIVE YELP REVIEWS

“I tried 2 appetizers from the Bice Bistro while listening to live music during their 50% off happy hour menu. The ceviche was good, and the scallop soup thingy was very flavorful as well.”- Joe W.

“My coworker made a VERY VERY bad choice and decided to have her birthday lunch at Bice. I have worked in Coconut Grove for 2 years and have managed to stay away from this notorious tourist trap; however, I had not choice in this situation.

The restaurant was EMPTY....After eating there, I understand why.”- Bette Anne.

“The greeter, who talks to anyone strolling through and tries to convince them to take a table was an exceptionally nice and friendly person. When I asked about a food court and less expensive dining options, she was friendly and had suggestions. They didn't really appeal to me, so I decided to try out the place. Her warm and hospitable attitude gained a star for the restaurant.”
- David D.