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The 12 Types of Commercials
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The 12 Types of Commercials
1. Demonstration; this type of commercial shows how a product works. This is effected if you are comparing two products.
2. Testimonials; these are used to add credibility to a claim. People get more interested in a product when a costumer talks about it and says that they like it.
3. Stand-up Presenter; is also known as a "talking head" or "pitchman". In this type of commercial the actor stands before the camera and gives straightforward sales pitch on the virtues of the product.
4. Slice-of-life; it's a small skit centered around two or more people and a story involving the product.
5. Life-style Advertising; this type of commercial focuses on the user and how the product fits into their life-style.
6. Animation; a great way to sell products to children but not good with adults.
7. Jingles; a slogan set to music.
8. Visual as Hero; a commercial treated as film when they make it and they're not trying to sell anything.
9. Humor; your goal is to make them laugh. The make up little skits at like Wendy's or Subway so they're entertaining.
10. Continuing Characters; a fictional person who appears in a series of commercials and print ads.
11. Reason-why Copy; a list of reasons why people should buy the product.
12. Emotion; commercials that use nostalgia, charm, or sentimentality to tug at your heart strings and wallet.