Avios

Avios

Growth Opportunities

Trends and Challenges

• The global Fast Food Market was worth USD 477 billion in 2013 and it is expected to reach USD 617.1 billion in 2019

• North America held the largest market share globally

• People in Western Europe and North America are eating healthier

• There is an increased consumption of fast food in emerging countries of Asia Pacific, Middle East, Africa and Latin America

The Opportunities

• Identifiable brand leaders & focused marketing

• Fast food global scale of operations

• Familiarity with loyalty schemes & lack of viable competition

• Increase of Avios amongst younger generation