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There are a few groups of people who could be considered secondary audiences for this genre. These include groups such as Middle Aged males (around 40-50 years old), females aged 16-25 and possibly even older males around 60-70 years old searching for historic accuracy.
The psychographics of the primary audience are ones that will seek excitement and thrills when they watch a movie. These are Explorers and Reformers, who both look for a quick tempo when they watch a film. However, another psychographic could be Mainstreamers as they would look to follow others their age. They would look more for social interaction rather than anything else in the film.
Middle aged males (aged around 40-50) would be a secondary audience for this film. This could be due to the gratification of wanting more excitement in their life. This could also be linked to the key psychographics that the genre primarily aims for: Reformer, Explorer and Mainstreamer. This group could want to watch the film as a lot of younger people would watch it as well, linking to Mainstreamers. Reformers and Explorers are the main Psychographics that want to watch the genre; for the excitement.
Most film genres will have a specific target audience which most advertising will be aimed towards. However, a secondary audience can be aimed at with these. For example, animated films like Toy Story or Cars are aimed towards children primarily, although some aspects of the film can appeal to parents.
Another secondary audience for this genre would be females aged 16-25 years old. The main reason for this could be as they are the girlfriends or friends of people already going. Meaning their gratification is to interact socially with friends and family. The expected demographic for this would be the same as males at this age; D and E as they are more likely to go with people of the same demographic.
For most action films the primary target audience is young males aged around 16-25 years old. This is because most action films have large amounts of fast paced scenes, violence and sexual content which would be the gratifications this audience will look for. The demographics of this audience would more likely be around the E and D areas as they would be more likely to prefer this to more cultured films.