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Question 4 & 5
Transcript
MY CHOSEN TARGET AUDIENCE
The target audience I have chosen are specifically ‘indie’ girls, aged between 15 and 19. The term indie originally meant that the person listened to independently created music, independently made films, and were more individual than the ‘mainstream’ people (who follow trends and listen to chart music etc.).
However, nowadays ‘indie’s’ are a specific culture group who are known for being quite ‘natural,’ wearing ‘vintage’ or old style clothing. Girls especially have quite natural looking hair, aren’t too made up and look quite simplistic. The music they listen too isn’t as independent but is still of a specific style – quite unique and different.
The artist on the front cover will appeal to the target audience as they appear to be someone they could relate to. For example, they're wearing a 'vintage' jumper
THE
TARGET
AUDIENCE
My target audience are fashion conscious, always looking for ‘new’ things, and are very outgoing. They are very free spirited, and do what they want. They are also known for being very creative, often having an interest in art, music, textiles, photography etc. as they enjoy being able to express themselves.
The stereotypical ‘look’ is that they wear vintage clothing, red lipstick, have messy style hair and are overall very ‘natural.’
They tend to read other music magazines that have a broader range of music genres, also watching TV regularly, going to the cinema, downloading and buying music in different formats etc.
ATTRACTING THE AUDIENCE
I have attempted to attract and appeal to the target audience in a number of ways. The main way being through the model, dressing and making her pose accordingly to the target audience. I also took note of the mise-en-scene, and how a lot of the target audience mentioned that they are into nature and natural elements. Therefore I tried to reflect this in my magazine, using a plain, natural coloured background for the cover, and a natural envirionment - forest as the background for the double page spread photos.
'She looks like someone I can relate to, especially from her clothing. And the colours are eye-catching, I'd instantly be drawn to this magazine.'
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