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Cosmopolitan values and Consumerism
Are consumerism and cosmopolitan values incompatible?
No, not incompatible
Moral economy - Chayanov, 1967; Scott, 1976; Thompson, 1991.
Conclusion/Problems and Limitations
A brief introduction...
Responsible capitalism
Increasing globalisation, consumers are more conscience of how their decision affect others
Business model to prove it:
The success of FairTrade
Business models exist providing an alternative to 'don't care capitalism' but are they
- of actual benefit to local development
- sustainable in economic recession?
Reflective of change in society: producers to consumers
Collapse of factories in Bangladesh- demand for cheap clothes make consumers in part responsible?
Don't get bogged down in economics and business models but stay focused on theoretical arguments!
Case Study
Yes, completely incompatible
Democracy and Capitalism arguments - consumerist viewpoint.
Global Consumer Culture, Sheth & Maholtra
The Consumerist Manifesto: Advertising in Postmodern Times- Martin Davidson
- Note products used in a typical hour
- Research production process - identify 3 'most exploitative' products
- Explore whether there are campaigns to eradicate exploitation in this specific company/product
Business model to prove it:
Corporate social responsibility
Aim: to demonstrate if consumers value cosmopolitan principles in production, and are aware/ engaged in improving this.