ROVIO

Finnish video game developer & publisher company

KEY INFO

Main Products

• Games

Angry Birds

Bad Piggies

The Croods

Amazing Alex

+ Rovio Stars collection

• Animation

• Books

Animation and books

• Animation:

• Rovio Books

Future

• To create new versions of the games

• Build more theme parks

• Increase the production of spinoffs

Main Customers

+ ALL AGES AVAILABLE!!!

+ More focus on young people

Class

+ Almost all classes

+ Products for the low-end

Platforms

+ iOS first (2009)

+ Android free distribution (2010)

+ Gaming platforms (2011-2012)

Geographic

+ Finland first

+ Nearby countries afterwards

+ US, UK, China - biggest markets

Main Competitors

Halfbrick Studios

Fruit Ninja

Zynga

Social Responsibility

Charity Campaign- AIDS fight

"Freddie For a Day"

Fans impact

Feedback

Personnel environment

Revenue growing by 101% in 2012

Off beat vision of creators on characters

The special thanks of former Russian President

Angry Birds has been downloaded over 1 billion times.

Angry Birds are not angry anymore!

Angry Birds soda- number one in Finland

Extra fact

Resources:

• http://www.rovio.com/en/
• http://www.digitoday.fi/viihde/2013/05/15/uudet-pelinkehittajat-paasevat-angry-birdsin-siivelle/20136868/66
• http://www.itviikko.fi/uutiset/2013/05/10/rovion-tulevaisuus-on-huvipuistoissa-ja-muissa-oheistuotteissa/20136673/7
• http://www.rovio.com/en/careers/Employee-stories/view/2/serdar-director-web-games
• http://www.rovio.com/en/careers/Employee-stories/view/4/saara-vp-marketing-communications
• http://www.rovio.com/en/careers/Employee-stories/view/16/oskar-general-manager-stockholm
• http://www.trustedreviews.com/news/angry-birds-helped-to-double-rovio-revenues-for-2012
• www.halfbrick.com/
• http://www.imangistudios.com/
• http://zynga.com/
• http://www.zeptolab.com/

Pictures:

• http://www.imangistudios.com/
• http://zynga.com/
• http://www.zeptolab.com/
• http://www.flickr.com/photos/abeckstrom/7055470293/
• http://www.flickr.com/photos/65018577@N05/6222617040/
• http://www.flickr.com/photos/28154346@N07/8161469110/
• http://commons.wikimedia.org/wiki/File:Angry_Birds_Land.jpg
• http://jungle-king.deviantart.com/art/Angry-Birds-animated-cartoon-186147012

Games

• Tiny Thief, Icebreaker

Angry Birds Toons

Many types of products

Rovio Books has sold their foreign rights

www.rovio.com

Age

(Rovio stars)

FOUNDATION

Founded in 2003 as Relude, located Espoo, Finland

Renamed in 2005 as Rovio mobile

In 2011 reformed to Rovio Entertainment Ltd.

Revenue €152.2 million (2012)

Revenue 75,4 million € (2011)

We think...

Revenue 1,6 million € (2009)

Employees 650 (July 2013)

Imangi Studios

Employees 26 (July 2009)

Key Members: Mikael Hed, CEO

ZeptoLab

Kaj Hed (70% owner

of company)