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Transcript

12 Types Of Commercials

By:Brianna Davis

Stand-Up Presenter

Demonstrations

Life-Style Advertising

Testimonials

Slice-Of-Life

- Show how a product works

Animation

-Focuses on the user and how the product fits into his life-style

-An actor stands before the camera and delivers a straightforward sales pitch on the virtues of the product

- Are used to add credibility to a claim

-Is effective in selling to children

-Is a miniature play centering around two or more people and a story involving the product.

Humor

Emotion

Visual as Hero

Jingles

-Funny commercials

Reason-Why Copy

Continuing Characters

-An advertising slogan set to music

-Commercials that use nostalgia, charm, or sentimentality to tug at your heartstrings (and your wallet) can be both memorable and persuasive

-The use of a continuing character

-Some advertisers treat commercial making as film-making, not selling

-Lists the reasons why people should buy the product

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