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By:Brianna Davis
- Show how a product works
-Focuses on the user and how the product fits into his life-style
-An actor stands before the camera and delivers a straightforward sales pitch on the virtues of the product
- Are used to add credibility to a claim
-Is effective in selling to children
-Is a miniature play centering around two or more people and a story involving the product.
-Funny commercials
-An advertising slogan set to music
-Commercials that use nostalgia, charm, or sentimentality to tug at your heartstrings (and your wallet) can be both memorable and persuasive
-The use of a continuing character
-Some advertisers treat commercial making as film-making, not selling
-Lists the reasons why people should buy the product