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The Walt Disney company is the biggest media conglomerate in the world according to revenue.
It was founded on 16th October 1923 by brothers Walt and Roy Disney.
Conventions of Disney films are that :
This shows that Disney follow the Classic hollywood narrative because in the end everything is alright, resulting in equilibrium. Which shows that Disney also follow Todorov's theorem:
Children are manipulated from an early age
to know the ideologies of society from watching
Disney films.
This suggests the Cultivation theory as the audience are influenced over time from watching the ideologies.
Disney Ideologies
The Disney film that I have chosen
to look at is The Princess and the Frog,
a 2009 animated family film.
A modern day retelling of the classic story The Frog Prince. The Princess and the Frog finds the lives of arrogant, carefree Prince Naveen and hardworking waitress Tiana crossing paths. Prince Naveen is transformed into a frog by a conniving voodoo magician and Tiana, following suit, upon kissing the amphibian royalty. With the help of a trumpet-playing alligator, a Cajun firefly, and an old blind lady who lives in a boat in a tree, Naveen and Tiana must race to break the spell and fulfill their dreams.
Sterotypical of women
Hegemony
Preferred Reading:
Women need to be beautiful and wealthy to be succesful is the usually ideology of Disney.
However in this film Tiana who is from a normal working class family ends up becoming a princess by marrying a Prince. This shows that you can just be a normal person.
In the first scene however Charlotte controls her Dad by making him get her whatever she wants, idea that women need men.
This really shows Disney presenting the Binary oppositions theory highlighting the differences between the men and women in their films. They stereotype what they believe men and women should be like in society. Again this shows the cultivation theory because children watching will learn, how they should be and become the stereotype of their gender.
Race and Ethnicity
In many Disney films the most powerful people are represented through the majority of white people and this film goes against this ideology because she becomes a princess at the end. She is Disney's first black princess.
However in the opening scene the white girl comes from a wealthy and successful family whereas Tiana is from a poorer working class family.
Beauty
In Disney films the characters that are good, the hero or heroine are always attractive, the princess'es are made to look beautiful and flawless.
Whereas the evil person is made to be ugly, to fit in with their character that they are portraying
The colour black in Disney films is there to show evil and death. Also the red band across his top hat show danger.
Patriarchal society
Idea of heterosexuality relationships only
Dreams do come true:
This is an ideology by Disney that happens in mostly all of their films, especially the Princess ones.
Gender- masculine and feminine
Dreams - everything
comes true
Beauty
heterosexuality
relationship
Patriarchal society
Race and ethnicity
Prince - Presented to be handsome and can easily manipulate people to get his own way, his servants and Tiana - when he pursuades her to kiss him
Men telling Tiana what she can and cannot do, men rule over women, a sense of patriarchal society.
Pink
In the main scene the character Tiana, the black girl is shown to be manipulated at the ball by 'white male' telling her what she can't do - sense of a weaker gender.
weaker
Emotional
A key aspect in Disney films:
Evil
Good