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Propaganda

by Sydney Sterling

Sydney Sterling

Mr. Andrews

Civics

Due: 24 October 2011

The End!

I'd Like to Buy The World a Coke

1970s Coca-Cola jingle

Testimonial

You may recongnize this man - yes, that's right - it's Santa.

Santa is endorsing Coca-Cola,

making this testimonial.

Testimony is a propaganda technique

using a well-recognized

face to endorse, or give a

testimony, of a product.

Slogan

Another commonly used propaganda technique is

slogan. The slogan technique is basically a catchy

phrase building up the service, product, etc. This

particular slogan is from 1929, but it still a valid

slogan.

"Things go better with Coke. Drink Coca-Cola"

Hmm. Doesn't really give specifics on how things

will "go better". This propaganda technique uses

generalized words that don't really say much,

but sound appealing.

Glittering Generalities

As this picture shows, this is an evidence claim.

Evidence claim is a propaganda technique used

when citing statistics of any form for any service,

product, etc. This picture is showing that 80% of

people prefer Coke to other brands. How true this

is, I'm not sure, but it's a commonly used propaganda

technique.

Evidence Claims

A soldier drinking a Coca-Cola.

This technique is called patriotism.

The goal is to reach people who are

very patriotic. So, a soldier drinking

a Coke is going to influence people to

drink more Coke.

Patriotism

80 percent of people prefer Coca-Cola

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