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Transcript

Hollywood’s penchant

for the sequelization

of blockbuster movies

Thank you for your attention!

And one more thing...

the 4-S Megafranchise Model”

  • synergy,
  • sequelization,
  • story
  • and spectacle.

Conclusion

is synergy, sequelization, story and spectacle.

media synergy strategies

developed by Hollywood studios:

various products are deployed

to promote one another.

The big-six media conglomerates to create a particular iteration of media synergy—what one might term “the Hollywood megafranchise”

is one form of

media synergy

Other important & profitable convergent forms

  • rides
  • soundtracks
  • novel tie-ins
  • and—of ever increasing

importance to the bottom line at media conglomerates— videogames.

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