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South Korean Entertainment
4
VIDEOS!
South Korean Entertainment
Food
KIMCHI
DDEOK BOK GI
ENTERTAINMENT COMPANIES
MARKETING
KIMBAP
DESCENDANTS OF THE SUN
(and their groups)
Trailer
KDRAMA
- YG
- BIGBANG
- 2NE1
- PSY
- JYP
- GOT7
- 2PM
- 2AM
- TWICE
- DAY6
- S.M
- EXO
- Girl's Generation
- Super Junior
- f(x)
- Shinee
- NCT
COMEBACK
Once an act's debut cycle has ended, they enter their second promotional cycle with a "comeback", meaning that they release a new album or song without going on hiatus.
CONCEPTS
Uplifting song = bright colors
"Just right"
For the debut, the act will have an overall "concept", a marketing hook, which influences the name of the act, clothes, choreography, catch phrases and their presentation.
Concepts usually change every promotional cycle.
- PLEDIS
- Seventeen
- NU"EST
- Orange Caramel
- Cube
- Beast
- BTOB
- FNC
- F.T.ISLAND
- AOA
- CNBLUE
Entertainment companies stage-manage debuts of new acts in order to create anticipation. These acts often officially debut live on a main television music program with a "debut stage," which is usually preceded or followed by a music video.
- originally made for Korean Housewives
- modern Kdramas are directed towards the general public
- only last 12-24 episodes
- usually never have more then one season
- usually shot within a very tight schedule, often a few hours before actual broadcast
- usually directed by one director & written by one screenwriter
- 3 ratings for Kdramas: 12, 15,19
- usually split into 5 categories:
- Historical
- Comedy
- Romance
- Melodrama
- Webseries
- Big Hit
- BTS
- JELLYFISH
- VIXX
- Starship
- Monsta X
- Sistar
- Cosmic Girls
KPOP
Variety Shows
Monsta x
Telephone Game
K-Variety (continued)
- idol shows
- EXO Showtime, Rookie King (BTS), One Fine Day (Shinee)
- music
- Inkigayo, Music Bank, M! Countdown, Show! Music Core
- Variety shows have been around before KPOP and K-Dramas became internationally popular
- Different types of K-variety:
- reality
- We Got Married, Roommates, Return of Superman
- survival
- Running Man, Infinite Challenge, Laws of the Jungle
- talkshows
- Weekly Idol, Strong Heart, Idol School
BINDING CONTRACTS
The larger entertainment companies in South Korea offer binding contracts:
- Trainees live together in a tightly regulated environment, spending many hours a day learning music, choreography, foreign languages and communication techniques with fans and journalists.
The K-pop music industry is often referred to as a "star factory," producing more than 60 groups each year.
Kpop became a globalized phenomenon in 2008 and allowed South Korea to utilize its pop culture to access, tap and break into foreign entertainment markets.
In the first half of 2012, it grossed nearly US$3.4 billion in revenue and was recognized by Time magazine as "South Korea's Greatest Export."