Lululemon vs. Nike

Works Cited

http://www.businessinsider.com/what-its-like-to-work-at-lululemon-2013-2#q-why-did-you-leave-lululemon-16

http://shop.lululemon.com/?

http://www.glassdoor.com/Reviews/lululemon-Reviews-E42589.htm

Lululemon manifesto

Nike Manifesto

Nike's mission statement is "To bring inspiration and innovation to every athlete in the world."

The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, "If you have a body, you are an athlete."

We are passionate about sweating every day and we want the world to know it. Breathing deeply, drinking water and getting outside also top the list of things we can’t live without. Get to know our manifesto and learn a little more about what lights our fire.

our original intent:

Elevating the world from mediocrity to greatness.

our mission statement:

Creating components for people to live longer, healthier, fun lives.

about our products:

We make technical athletic apparel for yoga, running, dancing, and most other sweaty pursuits

About Nike:

Lululemon Practices / Values

- Founded by Phillip H. Knight in 1962. Company name starting out was Blue Ribbon Sports.

- Through out the United States Nike products are sold to over 22,000 retail stores.

- World-wide sold to 160 different countries.

Nike's 11 Maxims; Rules and Slogans to Motivate Employees

~They work hard to get the community involved

-host in-store events ranging from self-defense to goal-setting workshops to complimentary yoga classes.

~Lululemon reimburses their employees for any fitness classes they take.

~Encourage employees to get to know one another and bond. They hold "goal sessions" with coworkers. The company also sanctions hikes, conferences, fitness classes.

~They would hold "mark-downs". never say the word sale.

~want their employees to takeownership of the store. Even outside of the store you were expected to represent the company.

-"If we went to fitness classes, we were supposed to tell others where we worked and maybe invite them to events. It was a lifestyle."

1. It is our nature to innovate.

2. Nike is a company.

3. Nike is a brand.

4. Simplify and go.

5. The consumer decides.

6. Be a sponge.

7. Evolve immediately.

8. Do the right thing.

9. Master the fundamentals.

10. We are on the offense always.

11. Remember the Man.

CONCLUSION

Nike Brand

Lululemon

Lululemon

Nike

Interview Process:

• The group interview is meant to be an opportunity to learn more about what it might be like to work at the store, meet the people you’ll be working closely with, and share more about yourself. Wear comfortable clothes, be yourself, and be prepared for impromptu downward dogs!

- Nike watches for kids, men and

women

- Nike Fuel Band

- Nike apps for running, tracking

calories, and your fitness

through the day

- Nike shoes

- To Nike apparel that support:

Running, Basketball,

Training, Football, Soccor,

Baseball, Skateboarding,

Golf, Tennis, to many more

sports and activities

Nike

Pros:

• Well name brand
• Company o

Cons:

Lululemon

Pros:

• Give you the tools you need to achieve your goals
• Great Fitness Benefits

everyone within the company is looking to support your growth and goals.

Cons:

• "Poor scheduling inhibits intended "work-life balance"
• given "vacation blackout"
• High priced, for work out gear.
• Only markets to higher end consumers
• No marketing. i.e. no commercials, billboards, advertisements

• If you pass the group interview you get an invitation to a one-on-one interview where you have to be prepared to talk about your 2, 5, and 10 year plan.

• Health insurance

• Life & Accident insurance

• Disability insurance

• Retirement Savings Plan with a company contribution

• Employee Stock Purchase Plan (15% discount)

• Paid vacations and holidays

• Paid sabbaticals

• Product discounts

• Onsite fitness center/fitness discounts

• Transportation allowance/discount

• Tuition assistance

Employee Benefits

NIKE, Inc.'s competitive benefits program provides employees with the opportunity to stay fit, ensure the wellness of their families, and create a positive working environment. That is why every geography provides for variable health coverage, fitness center memberships, time off, retirement savings, and more.Your particular benefits package will depend on your position, location, and years with the company.

Sustainability Vision

~We’re a values-based company with a mission to create components for people to live long, healthy and fun lives. Carrying out our mission is only possible with a healthy planet and thriving company; we’re taking steps to reduce our footprint across all areas of our business while also creating a positive, lasting impact in the world.

~Our sustainability vision is to elevate the world from mediocrity to greatness by embracing social, environmental and economic health in every part of our organization and in all our global communities.

Nike Teammates discuss Place, People, and Stories

People Powered Projects

The people who make our products possible are a pretty big deal. That’s why employees are given full support to drive initiatives that matter to them. Here at home and around the globe, we’re taking action in our stores, in our support centres, in our factories and in our communities to elevate to greatness.

THANK YOU!

Lululemon vs. Nike

By: Adam Paradis & Molly Pritchard