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Is within the category of soft drinks (refreshing) and frozen products of QUALA brand

Maria Fernanda Cárdenas

Mónica Rodriguez

Andrea Villamizar

HISTORY

1998

Founded as "Bonice, with pure fruit flavor"

"A delicious frozen bar which contains fruits and tastes like pure fruit, the most hygienic of the market and with all the flavors that colmbians love"

2002

Introduced in Dominican Republic as "Skim Ice"

2003

Introduced in Venezuela, Mexico and Ecuador

2005

Launch of "Yogoso 100% Yogurt"

2011

Bonice lowered prices to 200 and 300 pesos

2013

Launch of "BonTea"

They Produce

They Sell

A high quality flavored frozen liquid

  • Refreshment
  • Pleasant and Joyful moments with friends full of smiles and laughter
  • Accessibility
  • Economy

Flavors

  • Strawberry
  • Mango
  • Guanabana
  • Pineapple
  • Cherry
  • Salpicón
  • Mango Biche
  • Lulo
  • Lemon Tea
  • Peach Tea

PENGUIN

It’s hard to go more than a few blocks without running into one of Bogotá’s BonIce man

BonIce man (or woman): These ones are easy to spot, as they’re always decked out in their bright blue uniforms, pushing either a bright blue cylindrical cooler or one shaped like a penguin.

Principally distributed by low income people walking in the streets to support their families

SOCIAL IMPACT OF THE BRAND

  • Sympathetic penguins logo
  • Taste
  • Image and Reputation
  • Quality
  • Massive participation in the market
  • Contributes to employment

Forecast exceeds real earnings

Forecast lacks real earnings

FORECAST FOR 2013 = $0.7 PER UNIT

Manufacturing Process

FRANCHISING

INGREDIENTS

  • Water, sugar, acidulants
  • Regulatory
  • fruit pulp and / or artificial flavors.
  • Preservatives
  • Artificial sweeteners
  • Artificial colors

GENERAL PROCEDURE

Batch Production

THANK YOU!

Throughout the study of the sales prices and franchisers´s earnings of BonIce in Mexico, it is possible to forcast for the year 2013 that the sales prices of the product BonIce will be MEX$2,63, having in account an error margin of 0,38. The studied variables show a positive correlation , with a data realtionship of 6,89%. So, if the company continues at this rythm, the franchiser will earn MEX$0,27 per BonIce sold. Other methods were not used because it does not describe the reality of the situation.

Bibliography

PRICE - SIMPLE AVERAGE FORECAST

- QUALA- www.quala.com.co

- http://www.bonice.com/

- http://desinformemonos.org/2011

/04/diario-de-un-vendedor-ambulante/

- http://mexico.quebarato.com.mx

/ecatepec/bonice-a-un-super-precio-

para-negocio-eventos-etc__692543.html

- http://www.youtube.com/watch?v=_

bLktjCIadk

-http://www.dinero.com/caratula/edicion-

impresa/articulo/quala/83584

FORECAST FOR 2013 =

$ 2,63 (mxn)

EARNING -SIMPLE AVERAGE FORECAST

FORECAST

BONICE PRICE AND EARNINGS PER UNIT FOR THE SELLER

FORECAST FOR 2013 =

$ 0,27 (mxn)

Evaluation of forecasting methods

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