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Collectivist vs Individualistic Cultures

Applications

Personal Thoughts

By having a greater understanding of other cultures we can make positive strides to curb racism, stereotypes, etc (PART 1- Essential Tool Overview" , n.d)

We can use knowledge of differing cultures to motivate different types of people in the workplace (Gorodnichenk & Roland, n.d)

Relevance

Limitations

Coming from a family with two contrasting ideals (collectivist and individualist) I saw benefits and drawbacks from each respective side. I was interested in learning if there was a ideaology that was "better" than the other.

As we are taught to compete with other students to get ahead of others I feel that this ideal not only harms a group of people, but the individuals as well- especially when grasping for superordinate goals.

Having the ability to understand both individualism and collectivism offers us the ability to have an open mind towards things we find foreign.

Studies such as Hofsteade's have been successful in measuring how to improve workplace effiency along with being able to conduct successful experiments regarding the differences in various cultures.

(Tomoeda, 2002)

Questions

Lack of sources outside of Western cultures that provided a fair outlook on contrasting ideologies.

Research is primarily made up of surveys

All groups/cultures have different types of people (introverts w/ low self-esteem, extroverts w/ high self-esteem).

(Berkeley article)

Background

Can we use this knowledge to establish better communication with foreign nations with collectivist ideals (such as G.R.I.T)?

Can we use our knowledge of each culture to create a balanced ideology of the two?

How far can we generalize certain commonalities within individualism and collectivism?

Collectivism- An emphasis on working for the benefit of a whole group, rather than individual gains.

Individualism- Ideology emphasizing to place one's own priorities above a group.

Individualism is predominant in Western nations, especially in the United States and Western Europe.

Conclusion

Significance

Researchers have learned from surveys that individualists tend to describe their own traits and physical/psychological abilities, while collectivists will tend to describe themselves by their place in a society.

attempting to change current held beliefs would be difficult.

Research Methods

Surveys and self-report inventories are the most effective research methods.

Geert Hofsteede compared results of these experiments from 70 different nations by contrasting the differences of different cultures actions in a common workplace.

Comparing actions of two groups of different cultures in response to being asked to do a certain task

Despite the differences between individualistic and collectivist cultures, they both have beneficial aspects.

Individualists can be motivated by personal acomplishments and getting ahead of others, while collectivists can be motivated for contributions to a group goal.

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