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Dunkin' Donuts vs Winchell's

Competitive Advantage - Dunkin' Donuts

Target Market- Dunkin' Donuts

Target Market- Winchell's

Place

Product

Marketing Mix- Dunkin' Donuts

Promotion

Marketing Mix- Winchell's

Competitive Advantage- Winchell's

Prices

Place

Product

Promotion

Price

Customer Service/Personal Selling- Dunkin' Donuts

Customer Service/Personal Selling- Winchell's

Store Atmosphere- Winchell's

Future Outlook- Dunkin' Donuts

Store Atmosphere- Dunkin' Donuts

Future Outlook- Winchell's

THE

END!!!!!!!!

Winchell's

Current Brand Image

Winchell's

Strengths and Weaknesses

Dunkin Donut's Current Brand Image

Dunkin Donut's Strengths and Weaknesses

History of Winchell's

History of Dunkin' Donuts

Industry Overview

Winchell’s and Dunkin’ Donuts operate in the food industry; more specifically the $13 billion, 9000 business donut industry. The current industry leader is Dunkin’ Donuts with nearly 60% of the market share according to IBISWorld.

Our Companies

Dunkin' Donuts

Winchell's

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