This structure served as a symbol to represent the end of the 20th century and the "turning of time into a new millennium".
"Arguably the most famous, observational wheel in the world." - BBC News
"It has transformed the London skyline and played an important economic role in regenerating the South Bank and in maintaining tourism for London." - David Marks
It is the most paid for tourist attraction in the UK.
The London Eye is now sponsored by Coca-Cola and its lights turn bright red at night.
Origin of "The Eye"
The London eye was officially completed in March 2001.
This landmark is 135 meters high [approximately 443 feet] and is located at the South Bank of the River of Thames .
It was envisioned by the married couple David Marks and Julia Barfield.