Consumer Health Education

Consumer Health Education

Appeal Techniques to Lure Customers

Reliable Sources of Health Information

• BANDWAGON APPEAL. This kind of of advertisement says that every-one is using the product, so be among the majority.
• SNOB APPEAL. In this kind of advertisement, it claims that if the consumer will buy and use the product, he / she will be one of the very few who have purchased a high-quality product.
• TESTIMONY APPEAL. Well-known people and celebrities are chosen as product endorsers.
• FALSE IMAGE APPEAL. This advertisement promises a better and more successful life for those who will use such product.
• HUMOR APPEAL. This advertising usually uses funny songs or jingles, slogans, or illustrations to catch the customers' attention.
• REWARD APPEAL. This advertising uses prizes and bonuses for product buyers.
• SCIENTIFIC EVIDENCE APPEAL. Information having the semblance of a scientific fact is used to describe the product in this kind of advertisement. Doctors, dentists, or medical technologists are used as product endorsers.

• Professionals, such as physicians, scientists, health, or science teachers
• Government health agencies, such as the Department of Health ( DOH ), Bureau of food and Drug Administration ( BFAD ), etc.
• Educational institutions

Unreliable Sources of Health Information

• Customs and superstitions
• Information based on ignorance and prejudice
• Commercialized health information and paid health advertisements in media

Health Services

Objectives of Consumer Health Education

Consumer health education aims to:

assist consumers in choosing better health products and services;

provide information regarding health products the consumers wish to buy and the health services they wish to avail themselves of;

help consumers recognize reliable sources of health information; and

guide consumers in buying health products and services.

-these refer to health information furnished, actions, and procedures, or work performed to help satisfy your need and wants as a consumer.

Examples: medical and dental consultation and treatment, services from beauty parlors and barber shops, etc.

- is the acquisition of knowledge and correct health information on the purchase and use of certain health products and services.

Health Products

- these refer to substances, materials, or equipment prepared or manufactured for you to buy and use for the maintenance of health and the treatment of diseases.

Examples: eyeglasses, treadmill, blood pressure monitor, medicines, grooming aids, etc.

Consumer Health

-refers to the state of well-being of a person who uses information, products, and services that will have direct effect on his / her health.

Health Information

-this refers to the data and facts about health products and services that a consumer gets from media and people, including professionals and agencies.