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THREATS

THE END

  • Increasing competition in the market
  • Product substitution
  • Outbreak of diseases
  •   Political instability
  •  ESKOM- load shedding
  • Laws and regulations
  •  ATMS placed within stores can attract ATM bomb attacks.

Darisa Kalema 28881729

Hlengiwe Mnguni 27517934

Lerato Tsingoane 28116844

SWOT ANALYSIS :

Lulama Maqubela 26861488

Nompumelelo Mbambo 28561112

Séraphine Mugimba 27379523

OPPORTUNITIES

WEAKNESSES

  • Having price check points
  • Expansion
  •  Franchise business to expand their market share
  •  Self service for check outs
  •  New trends influencing customer behaviour
  •  Expand medical service
  •  Sitting area for deli section
  • Online opportunities

STRENGTHS

  • Well established brand for 52 years
  • Retail divisions-food, liquor and clothing
  • Loyalty programme-smart shopper card
  •  Offer credit accounts to purchase groceries on credit
  • Caters to most income classes
  • Online personal shopping- PNP app
  • Online recipes using their products to increase sales volume
  • Strategic alliance-use smart shopper at B.P petrol station
  • PNP no name brand perception.
  • No clear target market
  •  Price check in points not available.
  •  Inconsistency with the services.
  • Unmotivated employees
  • Trading hours on public holidays
  • Offer credit accounts to purchase groceries on credit

STRENGTHS

  • Location of stores
  •  Employment opportunities
  • Skills development
  •  Rebranding
  •  CSR programmes
  •  Slogan/ strategy
  •  Promotional sales: brand match

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