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What re-branding took place?

  • Notting Hill: The Movie

  • Become one of the best places to eat and drink

  • Portobello Road

  • The Notting Hill carnival

Successful?

What rebranding took place?

Notting Hill

  • Reduction in crime

  • Reduction of suburban sprawl

  • Increased property values

Why did they need to re- brand?

  • Hackney Central

  • Dalston

  • Hackney Wick

  • Shoreditch

Gentrification- Notting Hill and Hackney

  • Rough working class area

  • Gravel pits and road side inns

  • Bombed in Second World War

  • Race riots

Negatives

  • Finding everyday commodities is difficult

  • House prices are increasing

  • Less job opportunities

By Florence, Millie, Katie and Frankie

Hackney

Why did they need to re- brand?

Negatives

  • High levels of crime

  • Olympic host borough

  • London Riots
  • Displacement

  • Loss of affordable housing

Successful?

'Gentrification'

  • Business growth

  • Reduced crime levels

The buying and renovation of houses

and stores in deteriorated urban

neighborhoods by upper or middle-income

families

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