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PPS Marketing Strategies

Content

Conclusion

• Achievement of Marketing Goals.
• Total Budget = R150 000.00
• Total Forecast Expenditure = R109 760.38
• Implementation, evaluation and control.

1. Marketing Goals

2. Marketing Strategies

- QR Code

- Sticky Notes

- Student Competition & Gala Evening

3. Budget (Expense Forecast)

4. Conclusion

Any Questions?

Marketing Goals

• Increase knowledge and awareness.
• Emphasize differentiation strategy.
• Stimulate demand for products and services.
• Increase brand equity and build a loyal customer base.

Marketing Strategies

• QR Codes
• Sticky Notes
• Student Competition & Gala Evening

Student Competition & Gala Evening

• Talk to students during lecture
• Forming relationships
• Create awareness
• Stimulate demand
• Top performing student
• Prestigious gala evening

Sticky Notes

• US, UCT, CPUT and UWC
• PPS logo, name and contact details
• ThumbsUp sticky flags and the onCue sticky flags
• quick yet effective
• assist with studying, household activities and reminders
• advertised and visibility
• light and handy

QR Codes

"OnCue"

"ThumbsUp"

• Type of bar-code
• Place on advertisements
• High traffic
• Competitions

Notes

Sticky Notes

The Budget

QR Codes

Gala Event