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John F. Kennedy wanted to approach the citizens with an emotional appeal (pathos) to try to persuade them to agree with his political views
"It was here my grandparents were born..."
"For forty-three years--whether I was in London, Washington, the South Pacific, or elsewhere-- this has been my home; and God willing, wherever I serve this shall remain my home."
The audience is the official general court
He makes the assumption the people want to hear about his: Courage, judgment, integrity, and dedication
Kennedy pauses in between each important point to make add emphasis and to give his audience a chance to acknowledge each point
John F. Kennedy used his 'City Upon a Hill' speech as a way to inform and connect, with the Massachusetts Bay Colony Puritans, his political agenda and his values for his future presidency
To use pathos, J.F.K connects to his audience by describing his home life in Massachusetts, praising the people of Massachusetts, and hoping his future grandchildren would be raised there
"First, were we truly men of courage..."
"Secondly, were we truly men of judgment..."
"Third, were we truly men of integrity..."
"Finally, were we truly men of dedication..."
"Courage--judgment--integrity--dedication--these are the historic qualities of the Bay Colony and the Bay State..."
"Ask no what your country can do for you, but what you can do for your country."