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Sport Sponsoring

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Vanya Babanin, PhD

on 3 January 2017

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Transcript of Sport Sponsoring

Why sport sponsoring
wide fans community
real need of support
product related opportunity
corporate citizenship
2014 was the most digital sports watching year ever recorded (AdAge, 5.2.2015)
Levski Basket
A virtual telecom in BG supports local basketball team by providing an app for free and supporting an event.

The app enables all fans to receive team news and communicate between each other (including voice and video) for free. Interesting feature of the app is the simulation of pyro-effects (color and flash blinking)
The event "You will never stay alone" which concentrates the fan efforts to secure financially Levski basketball team was chosen to present the support of VMobile and the special app LevskiBasket
Event branding
Tickets & leaflet branding
Logo @ playground
10 000 event visitors

over 1 000 000indirect reach trough media, incl TV, print and online
Sport Sponsoring
as Attention and Engagement Tool
Full transcript